Idea Champions corporate cretivity
The 360° Mission Statement ProcessTM

For years we've wondered why our clients never included their employees in the process of creating their company mission statement. In 2006 we stopped wondering. We designed and facilitated the world's first 360° Mission Statement ProcessTM for one of our most forward-thinking clients, A&E Television Networks.

The effort was successful beyond our wildest dreams. Just ask Melinda McLaughlin, SVP of Integrated Sales and Marketing:

"The Idea Champions process not only worked, it exceeded our every expectation - from the resulting, first-ever employee generated AETN mission statement to the power of letting our workforce be a part of defining their own future. Idea Champions was at the heart of our success and masterfully made it comfortable and fun to leave our comfort zone. Our CEO has already received over 100 emails from employees thanking her for the process. What could be better than that?"
The driving epiphany behind our brainchild is that a mission statement is the core workforce-motivating document for an organization. It's the call-to-action your employees use to align their energies. So why leave them out of the process? Why impose a top-down mission statement on the people who will look to it most for team inspiration? Exclusion makes less sense the more you think about it.

There's one thing we've learned in 20 years of helping our clients globally and locally, and it's that "including and connecting" always creates deeper levels of commitment. That's why we're beating the drum loudly for organizations to use all 360 degrees of their human resources when they draft their mission statements.

Any company - your company - can get the same great results as AETN. It's not a Herculean task. Our 360° Mission Statement ProcessTM is a simple, fast, collaborative way to realign and energize everyone you want the best from, and co-create a great new mission statement that drives your company forward. It's easy. It's fun. And if you hit the milestones we suggest, it can be completed in as little as three months.

If you want to know how our 360° Mission Statement ProcessTM can deepen your workforce's commitment while having loads of fun, download the PDF below.
Your Mission Statement: How to Get Employee Buy-In
360º Mission Statement Manifesto

It will give you everything you need to know in order to start a dialogue on whether our 360° Mission Statement ProcessTM makes sense for your company. When you're ready, contact us, or call us at 1-800-755-IDEA and we'll be happy to explore the possibilities with you.


Top News & Offerings
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
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Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
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High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
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Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
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Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

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