Drowning in Success
How to Think Like W.C. Fields
by Mitchell Ditkoff
W.C. Fields was always an exceptionally gifted performer. But some of his most unforgettable performances took place off-camera. Like most actors in the beginning of their careers, Fields found himself short of funds. A problem? Not to him. The illustrious Mr. Fields simply created a job for himself in Atlantic City one summer as a professional drowner.
Here's how it Worked:
(NOTE: We're not asking you to fake anything with your customers, vendors or friends, but we ARE asking you to think more deeply about what you can do differently to attract more attention to your product or service. Something unique. Something fun. MAYBE Something just a little bit risky. After all, "If you always do what you've always done, you'll always get what you've always got."
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Storytelling at Work
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
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Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
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If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
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