Guy Kawasaki's Alltop "online magazine rack" has recognized
Idea Champions' blog
as one of the leading innovation blogs on the web. Check
out The Heart of Innovation, and subscribe!
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If you're looking for a powerful way to jump start innovation and get your creative juices flowing,
Awake at the Wheel is for you.
Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
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Ingenuity Bank!
Enterprise software to help you create a virtual community of inspired, committed, collaborative innovators cranking out great ideas.
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BrainTrust.
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Innovation Kits.
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Our 360° Mission Statement ProcessTM helps your entire workforce
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Breakthrough Cafe.
A totally unique brainstorming salon.
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"Inno-waiters With Whine Lists" – The Breakthrough Cafe featured in January 2006 issue of
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Drowning in Success
How to Think Like W.C. Fields
by Mitchell Ditkoff
W.C. Fields was always an exceptionally gifted performer. But some of his most unforgettable performances took place off-camera. Like most actors in the beginning of their careers, Fields found himself short of funds. A problem? Not to him. The illustrious Mr. Fields simply created a job for himself in Atlantic City one summer as a professional drowner.
Here's how it Worked:
Several times a day, Fields would feign a drowning accident and then be "rescued" by his accomplice. Invariably, a large crowd would gather at the scene. Once it was clear that this "poor fellow" was going to live, the gathered masses would turn to the frankfurter vendor (who just happened to be standing nearby) and treat themselves to an "I'm-so-glad-he's-alive" snack. Needless to say, Fields split the take with his good buddies - the lifeguard and the hot dog vendor.
(NOTE: We're not asking you to fake anything with your customers, vendors or friends, but we ARE asking you to think more deeply about what you can do differently to attract more attention to your product or service. Something unique. Something fun. MAYBE Something just a little bit risky. After all, "If you always do what you've always done, you'll always get what you've always got."
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