Idea Champions corporate cretivity
1-845-679-1066
Free Your Inner Genie!
by Mitchell Ditkoff
Download this article
More Articles

The creative process has been studied for decades by truckloads of psychologists, social scientists, and business leaders looking to cut through the Gordian knot of human behavior and understand the origins of brilliance. The research has resulted in the formulation of more models than any sane person would ever hope to read - all in a noble attempt to demystify creativity for "the rest of us." Well then, is there room for yet another model? Yes there is, especially the following one - which is not only simple, clear, and elegant - but also mine. (Hey, you've read this far already. Another three minutes isn't gonna kill you.)

The map, of course is never the territory, so don't expect the five-step model below to transport you nano-secondly to the holy land of creativity. Still, it will help you get your creative juices flowing. Or, if not that, provide you with some simple instructions on how to order the world's greatest deck of innovation-sparking cards.

Attend
Creativity is free. It doesn't cost a thing. You were born with it. Still, there is one thing you will have to pay for it - and that is your attention. If you want to create something new, you will need to attend to two things: 1) The subtle indicators of what's going on inside you - dreams, intuitions, feelings and ideas and; 2) The not-so-subtle indicators of what's going on outside you - trends, market shifts, feedback, and the needs of others. What do you need to pay more attention to in order to manifest your most inspired idea or project?

Intend
While necessity may be the mother of invention, it is intention that's the father. If you truly want to go beyond the status quo and create something extraordinary, you will need to be deeply connected to your intention - the primal purpose and commitment that moves you. It is this intention - genuinely felt - that will sustain you through the doubts, fears, and unexpected obstacles along the way to manifesting the product of your imagination. In what ways can you strengthen your intention on a daily basis?

Suspend
People who want to create something new are typically of two minds. One is practical, logical, and analytical. The other is playful, associative, and intuitive. Just like day and night, both are needed. In the formative first stages of the creative process, however, it's essential that you suspend that evaluative (and often) nay saying part of yourself - the "inner critic." That is, if you want to access the realm of true originality within you. In what ways can you suspend your need for logic, data, and practicality this month?

Extend
Usually, when a person has a creative breakthrough, there is an element of stretching involved - the effort to go beyond existing boundaries and extend into an unknown future. Surfers "hang ten." Astronauts "push the envelope." Ski jumpers lean far out over their skis. If you want to break new ground, you too will need to stretch. You, too, will need to take some risks and extend yourself beyond your normal ways of thinking and doing. What boundaries, limits, or old paradigms are you willing to challenge this week?

Connect
True creativity rarely happens in a vacuum. On the contrary, it is the product of two or more variables connecting in a new way. Water, for example, is the connection between hydrogen and oxygen. The Sony Walkman is the connection between walking and stereo. The Beatles were the connection between John, Paul, George and Ringo. If you want a breakthrough, it's time to start looking for new connections - uncommon linkages between this, that, and the other thing. Who (or what) do you need to connect with in a new way in order to manifest your hottest, new idea?

This article is excerpted from
Free the Genie, 55 Ways to Get Out of the Lamp and Create The Results You Want.

Want to dive deeper into your creative process? Play four online, creative thinking games with Idea Champions' provocative genie. Or purchase Free the Genie, the WORLD'S GREATEST DECK OF INNOVATION-SPARKING cards, humbly referred to in the slightly overwritten introduction above…

Top News & Offerings
MitchDitkoff.com
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling at Work
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Authorized Reseller Logo – GoLeanSixSigma.com
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
Webinars for online training If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Featured in Alltop Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN