The Heart of the Matter
December 16, 2010
Service in the Air


I just flew 19 hours from Newark to Singapore on Singapore Airlines. In a nutshell, here's the difference between Singapore Airlines and all the other airlines.

When it's time to turn off your computer, just before landing, the flight attendant actually comes from a place of kindness and love rather than the gestapo-like monitoring of "bad passenger behavior" that most other airlines seem to be dominated by.

My flight attendant (who was as attentive in the 18th hour of the flight as she was in the first), ASKED me to turn my computer off instead of TELLING me. Huge difference.


After she continued down the aisle, moving like a cool breeze at 36,000 feet, I WANTED to turn my computer off instead of feeling as if my junior high school penmanship teacher had just berated me for something I didn't do.

Singapore Airlines gets it, big time. And it all starts with their flight attendants.

For starters, they like their job. That is totally clear. They treat you like a human being, not a possible disturbance in row 26. And their "customer interactions" don't smell of "training," but of genuine human decency, consciousness, and care.

Here's the bottom line, strange as it may seem. When my flight finally landed, I didn't want to get off the plane. I just wanted to keep flying around -- watching movies, washing with hot towels, and wondering how the Singapore Airlines flight attendants stay so gracefully benevolent for 19 hours in a row.

Words of Peace Global

Posted by Mitch Ditkoff at December 16, 2010 11:27 AM


Hi Mitch,

Yes! It is true. As I travel agent, I sometimes route my clients via the West Coast, just to get them on Singapore Air..even tho' it might save them time to go the other direction, via the East Coast...

I have only had rave reviews each time I book this airline.
People just thank me. Like you don't even want to get off the plane! I have experienced a handful of other airlines where this is the experience..but it is the exception (sadly) rather than the rule!

At least there are a few airlines out there, to which the others could aspire, if they so chose..Maybe they will start to catch on...We can only hope....

Posted by: Valorie Berman [TypeKey Profile Page] at December 15, 2010 09:03 PM

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