The Heart of the Matter
July 22, 2011
I Am Moving to a Blog Cabin

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I see the future.

Everyone will have a blog. Every blogger's pet will have a blog. Every blog will have a blog. Every blog's blog will have a blog. No one will be reading any of these blogs because everyone will be too busy writing blogs. (Those with ADD will be tweeting).

Bloggers will occasionally visit other blogs, but only for the purpose of leaving comments that will direct readers back to their own blog.

Letter writing will become popular once again, gaining a new lease on life after the internet crashes repeatedly because of the profusion of blogs, tweets, and youtube videos created by 5-year olds, holographic spammers, robots, and terrorist groups.

Why all the blogging?

Because people want to connect. And WHY do people want to connect? Because there is a fundamental need inside each and every one of us to feel connected.

"Connected to WHAT?" is the question.

Most business leaders are likely to say something like "the marketplace," or "our customers" or "company values," but the real answer is far more fundamental -- your self.

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Remember that? The part of you that doesn't have a title, a strategic plan, or a smart phone to keep it all together? That's where innovation begins -- from the inside out. And even more importantly, that's where the real experience of life begins.

Bottom line, for each of us to feel truly connected, we first need to connect with ourselves. Then, and only then, does it make sense to connect with others.

Otherwise, all our efforts to connect will be fundamentally flawed -- tinged with the slightly neurotic need for more approval, information, and virtual friends -- none of which are really necessary once we master the fine art of tapping into who we really are in the first place.

Sort of like putting the isness back in business.

And speaking of the future -- high rises are out. Blog cabins are in.

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Posted by Mitch Ditkoff at July 22, 2011 05:47 PM

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