The Heart of the Matter
July 20, 2011
Treat Your Clients Like God


At least once a week I am approached by a struggling entrepreneur and asked how I market my services.

More often that not, I blurt out any number of MBA-like platitudes.

But when I really stop and think about it, my answer morphs into something much deeper.

"I treat my clients like God."

Yup. That's my marketing plan. Plain and simple. I treat my clients like God.

After the proverbial blank stare, the cash-strapped entrepreneur before me relaxes and smiles.

Deep down in their entrepreneurial bones, what I'm saying makes perfect sense.

Treating your clients like God is the way to go -- not as some kind of clever way to get a competitive edge, but because that is what life is all about: Loving what you do. Being fully present. Seeing the beauty in everyone. Expressing your appreciation. Giving everyone the benefit of the doubt. And ultimately, doing great work born of a deep-seated gratitude for the opportunity to serve.

PS: "If God invited you to a party and said, 'Everyone in the ballroom tonight will be my special guest,' How would you then treat them when you arrived? Indeed, Indeed! And Hafiz knows that there is no one in this world who is not standing upon His jeweled dance floor!"
~ Hafiz

Idea Champions

Posted by Mitch Ditkoff at July 20, 2011 07:27 AM


Right to the heart of the matter, Mitch. I am new to your blog and like what I see so much. And treating our clients like God -- that is, as if they were God (because they are) is also treating our clients as God (would treat them, because we are). Wonderful.

Posted by: Leiah Bowden [TypeKey Profile Page] at July 21, 2011 09:59 AM

Leiah. Welcome aboard! Glad you are liking The Heart of the Matter. And thanks for the good cheer and support!

Posted by: Mitch Ditkoff [TypeKey Profile Page] at July 21, 2011 01:15 PM

One of your best Mitch......yes it's a fine line between 'treating' your clients like God and accepting them as part of God......but insincerity stick out like a sore thumb and with real acceptence you are loved and trusted forever!

I appreciate Leiahs comment too..

Posted by: Pamela Smith [TypeKey Profile Page] at July 21, 2011 02:01 PM

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Welcome to Mitch Ditkoff's blog about what's really important in this life: Peace, gratitude, love, joy, clarity, and the effort required to wake up and smell the roses. Enjoy!

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