Awake at the Wheel
What You Can Learn About Innovation from a Neanderthal
These days you've probably had your fill of stories about Google, Apple, Southwest Airlines, and Dell — the so-called golden boys of innovation. Stories about them are everywhere. Time, Newsweek, Fortune, Inc, Fast Company, Forbes, and every blogger looking for a few more fans are waxing poetic about the wisdom of these innovation-savvy organizations.
I'd like to put a stop to this madness.
Not because the stories are untrue. And not because the stories are uninspiring. But because the stories don't always translate to your business, your industry, and your workforce.
It's time for a new story that everyone can relate to — and that new story is the story told by Mitch Ditkoff in Awake at the Wheel, his award winning business parable about the invention of the wheel by the world's first innovator, Og the Neanderthal.
What Og had to go through to get his idea out of his head and into the world is the same journey we all have to go through — the journey from idea to execution.
“A superb catalyst for anyone with the urge to bring their best ideas into reality”
Tim Gallwey
Includes:
- A copy of Awake at the Wheel for each participant
- Best innovation practices from the Stone Age to the Information Age
- Teaching and practice of three creative thinking techniques
- Launching of your company's "Best New Idea" campaign
- Free annual license of Free the Genie (an online brainstorming tool)
Read more about the book
| 
Our Blog — "The Heart of Innovation" has been named one of the World Business Forum's Featured Blogs for 2011.
If you're looking for a powerful way to jump start innovation and get your creative juices flowing,
Awake at the Wheel is for you.
Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Enjoy a 7-minute interview with Mitch at the Ethical Sourcing Forum in NYC:
3/28/11
A deck of 55 cards to spark new ideas, breakthroughs and extraordinary results.
Buy now! Or brainstorm with our online genie.
Guy Kawasaki's Alltop "online magazine rack" has recognized
Idea Champions' blog
as one of the leading innovation blogs on the web. Check
out The Heart of Innovation, and subscribe!
Innovation Kits.
Here's your one-stop shopping for everything you need (but forgot to ask for) in order to jump start innovation.
Read More!
Our 360° Mission Statement ProcessTM helps your entire workforce
dissolve silos and realign with new purpose while drafting your new
company mission statement.
Read A&E Television Network's rave about it here.
Breakthrough Cafe.
BrainTrust.