Awake at the Wheel
What You Can Learn About Innovation from a Neanderthal
These days you've probably had your fill of stories about Google, Apple, Southwest Airlines, and Dell — the so-called golden boys of innovation. Stories about them are everywhere. Time, Newsweek, Fortune, Inc, Fast Company, Forbes, and every blogger looking for a few more fans are waxing poetic about the wisdom of these innovation-savvy organizations.
I'd like to put a stop to this madness.
Not because the stories are untrue. And not because the stories are uninspiring. But because the stories don't always translate to your business, your industry, and your workforce.
It's time for a new story that everyone can relate to — and that new story is the story told by Mitch Ditkoff in Awake at the Wheel, his award winning business parable about the invention of the wheel by the world's first innovator, Og the Neanderthal.
What Og had to go through to get his idea out of his head and into the world is the same journey we all have to go through — the journey from idea to execution.
“A superb catalyst for anyone with the urge to bring their best ideas into reality”Includes:
Top News & Offerings
Storytelling at Work
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
The Hero's Journey
Innovators are known for their ability to move forward. But sometimes, the best way to move forward is to retreat – especially when it's time to reinvent yourself. That's why Idea Champions is now offering 5-day immersive retreats in beautiful San Miguel de Allende. Reboot! Refresh! Renew!
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
The world's first interactive business blues band. A great way to help your workforce go beyond complaint.
"In tune with corporate America." — CNN