Storytelling at Work
January 28, 2016
How to Use Storytelling as a Way to Inspire Employee Engagement

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Let's assume, for the moment, that you are a forward-thinking business leader charged with the responsibility of accomplishing extraordinary results. Although your strategy may not yet be completely clear to you, one thing most definitely is: You cannot do this alone. You know, in your bones, that if you want to achieve extraordinary results, you will need the full participation of a highly engaged, focused, and collaborative workforce.

The sobering reality? It's unlikely that your company's workforce has reached this lofty realm yet -- closer, in profile, probably, to the staggering 62% of American workers (according to the US Department of Labor) who are dissatisfied and disengaged.

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In other words, corporate slackers.

Yes, they have potential, but it is not potential you need. You need kinetic -- the full throttle expression of the very best of what your people have to offer. You've tried carrots. You've tried sticks. You've given pep talks until you're blue in the face, but nothing seems to work. It's time for something else. But what?

Enter Idea Champions' ALL HANDS ON DECK workshop.

Based on 27 years of research and in-the-trenches experience with hundreds of savvy organizations, Mitch Ditkoff, internationally recognized innovation provocateur and author of the groundbreaking book, Storytelling at Work, has distilled down the essence of what he's learned about employee engagement and the transfer of tacit knowledge into a highly effective, one-day learning experience.

His premise is a simple one: Participants don't need to learn anything new. They don't need to be trained, transformed, or tricked into mastering new skills. Instead, they need to tune into -- and express -- what they already know -- their collective insight, wisdom, and know how that is hiding in a place few of them ever dare to explore -- their own stories.

Bottom line, storytelling is the most universal, time-tested, cost-effective way for people to share what is truly meaningful to them, what they know in their bones but rarely get a chance to communicate -- your organization's most valuable human resource, the DNA of its future business success: CelebratingMan.jpgPurpose. Passion. Risk taking. Resilience. Adaptability. Creativity. Clarity. Collaboration. Commitment. And perseverance.

You want full engagement? You want to spark a mindset of innovation? Then find a way to unlock these qualities in your people.

The key? Storytelling, well done.


There are three reasons why an ALL HANDS ON DECK workshop works: 1) What we do before the session; 2) What we do during the session; 3) And what we do after.

At least 30 days before a workshop, we will interview you and a cross-section of participants to find out what the predominant story is in the organization -- the cultural narrative that will need to change if employee engagement and innovation is going to flourish. We also ask everyone to respond to our culture of innovation poll -- yet another way to prime the pump.

The workshop, itself, is a mix of five elements: culture building, action learning, storytelling tutorials, ideation, and opportunities for participants to share their own stories with each other.

Post-workshop, we train selected participants, online, to facilitate company-specific Wisdom Circles -- small group gatherings that build trust, increase collaboration, transfer tacit knowledge, spark innovation and continue building a culture of storytelling.

Intrigued? Call us at 845.679.1066 or email

Innovation Excellence review of Storytelling at Work
A 60 minute radio interview with Mitch Ditkoff
Harnessing the power of storytelling

Posted by Mitch Ditkoff at January 28, 2016 05:21 PM

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Storytelling at Work is a blog about the power of personal storytelling – why it matters and what you can do to more effectively communicate your stories – on or off the job. Inspired by the book of the same name, the blog features "moment of truth" stories by the author, Mitch Ditkoff, plus inspired rants, quotes, and guest submissions by readers.

Order the book:

About Mitch's New Book
Storytelling at Work is more than a blog. It is also a book, featuring 38 stories from the front lines of business and 16 essays about the art and science of storytelling. Available in paperback and Kindle from Amazon.
Do you want to know more about the book before buying it? Click here for Mitch's response to frequently asked questions about Storytelling at Work – the perfect book for people who think they have no time to read.
The Workshop
Storytelling is an "unconscious competency" – an ability we all have that all too often remains inaccessible to us. Enter the Storytelling at Work workshop – a simple way to activate this powerful, innate skill.
Wisdom Circles
Want to establish a culture of storytelling in your organization or community? Looking for a simple way to help people to share their meaningful, memorable stories with each other? Here's how.
Podcasts & Videos
Click here to view and listen to a series of interviews with the author of this blog. Go beyond the written word. Listen. Feel. Elevate the conversation. Understand what the big deal is about personal storytelling.
Blogs 'R Us
If you like this blog, you might also like Mitch's other two blogs: The Heart of Innovation and The Heart of the Matter. Mitch is also a regular contributor to the Huffington Post.
Idea Champions
When Mitch isn't writing, he's captaining the good ship Idea Champions, a leading edge innovation consulting and training company based in Woodstock, NY. What their clients say.