Why the Best Superbowl Ads Are Structured as Stories
A two-year analysis of 108 Super Bowl commercials has revealed that it was the structure of the content -- not the content itself -- that was the biggest predictor of its success. And the structure that was most linked to Superbowl ad success? Stories. This Harvard Business Review article elaborates on why storytelling is such a powerful communication tool.
Storytelling at Work
Awesome quotes on storytelling
MitchDitkoff.com
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