October 16, 2008
True Blue Sky Thinking

Where everyone else saw only buildings overhead, one innovator saw a new font.

Lisa Reinermann, a University of Duisburg student, had this Aha! insight while exploring the narrow streets of Barcelona.

Suppose you were Lisa. How would you notice the font-ness of sky-shapes contained by rooflines? First, ignore size. Don't let the fact that fonts are small but these sky-shapes are building-sized distract you from the visual reality. (Lisa's camera probably helped her flatten, rescale and reframe her perception.) Second, reverse figure and ground. Make the usual background (the sky) the foreground and the usual foreground (the closer buildings) background. Role reversals are common in many innovations. Weaknesses (like inferior glue) often reframe as strengths and become the breakthroughs (Post-It Notes) of the future.

To Lisa's credit, once she had her breakthrough she stuck with it, searching, walking and neck-craning to find other locations to complete every letter in the alphabet. Her photo-typographic alphabet is now a font set published by German Type Foundry Slanted called Type The Sky. The collection comes as a type face and a photo book.

Posted by Tim Moore at October 16, 2008 03:28 PM

Comments

Tim:
Fascinating! Wow! Many dimensions to this. One interesting anecdote from the past that may interest you... speaking of roofs (and why isn't it "rooves"?) I once did some brainstorm facilitation for a large roofing conglomerate. They came up with the idea for doing infrared satellite photos of commercial roofs in the U.S. By so doing, they could show prospective clients where the "hot spots" were in their roof and project how long it would be before the roof would majorly deteriorate and need repair. They were entering the "ounce of prevention" business and had high tech photos to make their point. I don't think they actually went all the way with this, but I loved the concept and your BLUE SKY piece reminded me of it. One degree of separation.

Posted by: Mitch Ditkoff at September 3, 2007 11:12 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

MitchDitkoff.com
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling at Work
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Authorized Reseller Logo – GoLeanSixSigma.com
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
Webinars for online training If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Featured in Alltop Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN
© IDEA CHAMPIONS