Create Something Before People Know They Need It!

Here's a juicy definition of innovation from the almost omnipresent Guy Kawasaki. (Excerpted from a recent interview by Diann Daniel of CIO.com)
"Innovation is creating something before people know they need it. The process involves building upon the work of others -- i.e. "copying," grinding it out, and deleting what doesn't work to jump to the next curve. Innovation isn't a lightning bolt of inspiration in the middle of a muse. More often than not, it's a process of grinding, cogitating, and doubting. There truly is no shortcut to innovation. Over the course of a career, you come up with dozens, if not hundreds of ideas, and reject most, try some, and you are lucky if a handful succeed."
Posted by Mitch Ditkoff at March 3, 2009 04:26 AM
Comments
Dear Mitch:
I am really disappointed: ¡¡¡¡What a bad Idea!!!!
We are suffering the end result of this poor use of creativity: inventing more and more new artificial needs.
Creativity is about Creating a Better World for All of Us and not toys for a few.
The USA however will love the idea while they sink in their boat full of toys and debt.
Posted by: JJPEREZK
at March 4, 2009 03:02 AM
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