May 09, 2009
STICKY IDEA: Post-It Entertainment

If you can spell "innovation," you've probably heard the story about the origins of the post-it note -- how it was an accident in one of 3M's labs and how Art Frye and others saw a market for something that didn't quite stick all that well.

Relax. I'm not going to tell that story again.

What I AM going to do is call your attention to the next creative use of the omnipresent post-it -- a use you are unlikely to have considered yet: the post-it as pure entertainment.

When you're done viewing the 3:19 video, take a few minutes to conjure up some non-traditional uses of your company's best (or worst) selling product. If you don't work for a company, think of some new uses for whatever product or service you are offering the world these days.

As one wise pundit put it, "Discovery is seeing what everybody else has seen, and thinking what nobody else has thought."

(Thanks to my very creative, 14-year old son, Jesse, for turning me on to this video).

Posted by Mitch Ditkoff at May 9, 2009 11:26 AM

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