October 20, 2009
The Man Who Invented the Wheel

awake-book-cover2.jpg

Since 1986, I've asked more than 5,000 people where and when they get their best ideas. The answers have been all over the place -- everything from "in the shower" to "ironing" to "in my dreams."

But no matter how diverse the answers are, 98% of all respondents say the same thing -- their best ideas happen OUTSIDE of the workplace. I find this fascinating -- especially when you consider how much time we spend at work -- and how much brilliance is expected of us.

That's one of the reasons why I wrote Awake at the Wheel. I wanted to give people a more dependable way to conjure up (and commit to) the kind of meaningful ideas that make a difference in the world.

Listen to a three-minute intro. Watch a nine-minute video. Read what others have to say about it. Buy one for your boss, spouse, kids, chiropractor, CEO, mother, friend, team, accountant, neighbor, numerologist, or business partner.

PS: The book was a Silver Medalist in the 2009 Axiom Business Books Awards competition (scroll down to category #22).

Posted by Mitch Ditkoff at October 20, 2009 01:23 AM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

Featured in Alltop Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Free the genie card deck A deck of 55 cards to spark new ideas, breakthroughs and extraordinary results. Buy now! Or brainstorm with our online genie.

"This is really, really good stuff." — Seth Godin

Ingenuity Bank!
Enterprise software to help you create a virtual community of inspired, committed, collaborative innovators cranking out great ideas. Read More!
BrainTrust.
Idea Champions' "rent a brain" network of visionaries, wizards, and creative thinkers ready and able to conjure up breakthrough ideas, products and services on your behalf. Read More!
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN

Innovation Kits. Here's your one-stop shopping for everything you need (but forgot to ask for) in order to jump start innovation. Read More!
Our 360° Mission Statement ProcessTM helps your entire workforce dissolve silos and realign with new purpose while drafting your new company mission statement. Read A&E Television Network's rave about it here.
Breakthrough Cafe.
A totally unique brainstorming salon. Great food. Great food for thought. Great people. Collaborate, have fun, get out of the box.

"Inno-waiters With Whine Lists" – The Breakthrough Cafe featured in January 2006 issue of
© IDEA CHAMPIONS