Cirque du Soleil is a perfect example.

Gracefully walking the high wire of the Experience Economy, they know their success is intimately connected to their ability to elate the public -- to uplift, inspire, and activate joy.

Southwest Airlines also understands this.

Theirs is a corporate culture founded on delight. Even Starbucks and Barnes & Noble have gotten into the act. Both of them know their product needs to be more than coffee and books, but a feeling -- a sense of well-being, ease, and community.

In a word, elation.

And so, I decided to share my title-changing revelation with my colleagues -- the "Senior Consultant," the "Webmaster," the "Chief Technology Officer," and the "Director of Operations."

I asked them to tell me what new titles they'd like. Here's what they told me:

Chief Enlightenment Officer
Princess of Possibility
Head of Lettuce
Webmaster of My Domain
Director of Whatever Needs Directing
Duke of URL
Head of Steam

How about YOU?

What new title do YOU want to see on your next business card? What name more creatively describes what you really do at work?

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