February 16, 2010
The 10 Top Reasons Why The 10 Top Reasons Don't Matter

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1. Analysis paralysis.

2. Being unreasonable is often an innovator's best quality.

3. If you need more data to prove your point, you'll never have enough data to prove your point.

4. You already know what to do.

5. You're going to follow your gut, anyway.

6. "Not everything that counts can be counted; and not everything that can be counted counts." (Einstein)

7. By the time you put your business case together, the market has passed you by.

8. "Conclusions arrived at through reasoning have very little or no influence in altering the course of our lives." (Carlos Casteneda)

9. The scientific method came to Rene Descartes in a dream!

10. "Reason" is your clever little strategy for explaining the decisions you've already made with your gut. Not that there's anything wrong with "reason," mind you -- it's just highly overrated. Like Six Sigma, for example. Or being afraid of doing something risky in high school because others kept telling you it was going to end up on your "permanent record."

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Posted by Mitch Ditkoff at February 16, 2010 11:01 PM

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