March 11, 2010
You Want Results? Immerse!


Recently, I polled 140 people to find out what they need "more of" in order to succeed with their various creative projects. The sixth highest rated item was IMMERSION.

And then, this morning, noted in Drive, the Surprising Truth About What Motivates Us, I discovered a great example of how true this is:

Once a quarter, software developers at the Australian company, Atlassian -- for 24 hours -- are allowed to work on whatever they want, in any way they want, with whomever they want. All the company asks is that people show what they've created to the rest of the company at the end of those 24 hours. They call these experiences "FedEx Days," because people have to deliver something overnight.

It turns out that those one-day bursts of intense, undiluted autonomy have produced more innovation and creativity than just about anything else the company has done.

What can YOU do to create more immersion time for yourself and your team?


Posted by Mitch Ditkoff at March 11, 2010 07:32 AM

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