And the reason it doesn't is because the people who work in your organization don't necessarily know how to maximize what I have come to call seed of innovation moments -- those naturally occurring interactions where inspired people share their new ideas with each other.

Idea seeds are being sown all the time, but all too often they are falling on hard ground.

The people you work with are originating -- and communicating -- their ideas more often than you realize. In meetings. In hallways. In elevators, parking lots, offices, bathrooms, cars, and lunch rooms. Many of these ideas are very intriguing -- or could be -- but they rarely take root.

Why not?

1. People are moving way too fast to recognize the "seed of innovation" moment.

2. People rarely think it's their job to listen and respond to the ideas of others.

3. People don't know how to give meaningful, innovation-sparking feedback on the fly.

The result?

Your organization is losing out on one of it's biggest natural resources -- the innate creativity and self-organizing brilliance of it's workforce.

It's time to do something about it.

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