Whaddya Gonna Call It?
There is something
you've created
(a business? a book?
a product? a service?)
that is great,
but has the wrong name.
I mean, the name is OK.
It sorta works,
but it lacks,
shall we say,
mojo?
Indeed, there are
many people who are
likely customers of yours
who are not attracted
to whatever you created
because it has the
WRONG NAME.
So change it.
Come up with something new, cooler, buzzier,
more attractive.
Free the Genie
Posted by Mitch Ditkoff at December 24, 2010 06:40 PM
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