June 06, 2011
First Diverge, Then Converge

2183126257_983bf0fe9e.jpg

If you are gearing up for a brainstorm session, allow me to offer you one piece of advice: first diverge, then converge.

Beyond the muffins, coffee, and people arriving fashionably late, brainstorm sessions are composed of the two aforementioned "erges."

Divergence is the act of "getting out there" or what Webster refers to as "an infinite sequence that does not have a limit."

Go, Noah, go!

Divergence, quite simply, is a deviation from the norm -- kind of like your brother-in-law.

Without divergence, brainstorm sessions are flat, boring, one-dimensional, and a roaring waste of time.

But if the only thing you do is "get out there," never coming back to home base, all you will have done is tease participants by temporarily stimulating their imagination.

accountant.jpg

That's why you need divergence's accountant-like cousin convergence -- the act of "coming together toward one point."

Divergence and convergence -- like day and night, hot and cold, peanut butter and jelly, are both necessary if you want your brainstorm sessions to really hum.

How to spark divergence?

Well, for starters, invite inspired people, define a compelling challenge, establish a sense of urgency, express humor, and give participants permission to take risks.

Convergence can be achieved in many ways, as well, including verbally summarizing session results, restating the most popular ideas, voting, identifying champions, action planning, and clarifying what will happen to new ideas, post-session.

For more on why most brainstorming sessions don't work (and what you can do about it), click here... or here if you don't want to click any of the aforementioned hyperlinked words, click here.

Excerpted from Conducting Genius.

Photo
Photo
Photo

Posted by Mitch Ditkoff at June 6, 2011 11:36 PM

Comments

Great piece - a lot of time is wasted on ineffective brainstorms, if people just followed this simple diverge - converge rule they would get far better results.

Posted by: lucy Gower [TypeKey Profile Page] at May 9, 2010 04:49 AM

Lucy: Glad you liked the "First Diverge, Then Converge" post. Here's a link to some other postings on brainstorming from this blog: http://tinyurl.com/399axrm

Mitch

Posted by: Mitch Ditkoff [TypeKey Profile Page] at May 9, 2010 07:32 AM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

MitchDitkoff.com
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Authorized Reseller Logo – GoLeanSixSigma.com
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN
© IDEA CHAMPIONS