August 04, 2011
Inside/Out Culture of Innovation

Mahatma_Ghandi.png

If you work in an organization that wants a "culture of innovation" -- you have two basic choices: outside/in or inside/out.

Outside/in is the most common approach. It assumes that re-engineering systems or processes is the way to go. You know, crank up the rewards, have more brainstorming sessions, increase cross-functional collaboration, buy idea management software and so forth.

Not that there's anything wrong with that, mind you, but it's often just a slick way of repositioning the deck chairs on the Titanic. It looks good. It's promising. You feel like you are doing something, but the ship is still sinking.

The other approach -- inside/out -- is far less common. Understandably so. And why it's less common is because it's slower and, to a lot of left-brained business people, borders on voo doo.

The inside/out approach doesn't so much aim for "organizational change" as it does individual change (working on the premise that an organization is nothing more than a bunch of individuals).

In the inside/out approach, each person commits to -- as Mahatma Ghandi put it -- to "being the change you want to see in the world."

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Ah, personal responsibility! Personal accountability! The place where the buck stops -- and often starts. You! Me! And every person you work with.

It's not about re-engineering. It's not about new initiatives. It's not about process or compensation or flex time or whatever.

It's about mindset -- as in the "place" every single person in your company is coming from.

The fact is: every single person in your company already knows what to do in order to have a culture of innovation. They do. They really do. It's common sense.

Consultants like to make it mysterious, of course, but it's actually very simple.

Does your company's longstanding history of crapola get in the way of each individual operating at their highest potential? Of course it does. Will refining systems and processes help? Of course it will. But the real deal is NOT a "program". The real deal is each and every person bringing their innate wisdom to the table every single day. Their highest self. Their best self.

If you can find a way to get a critical mass of people to be committed to inside/out change, you're 90 percent of the way there.

Simple.

Simple, unfortunately, is not the same thing as "easy" -- especially these days where so many of us worship at the altar of complexity.

PS: This is just Part One of a much longer rant. How to elicit/spark the "inner change" necessary to establish a culture of innovation is the 64 trillion dollar (more than the debt ceiling) question.

Your thoughts?

Idea Champions
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Posted by Mitch Ditkoff at August 4, 2011 01:01 PM

Comments

Inside change simply requires love. Love garners and rallies our intrinsic motivation - all of the great change agents were great lovers.

Posted by: gladys [TypeKey Profile Page] at August 3, 2011 11:03 PM

Right on, Gladys! It's all about love. When people love themselves, their work, and the process of making a contribution to the lives of others, everything else falls into place. Without love, there's not a process in the universe that will ever be good enough.

Posted by: Mitch Ditkoff [TypeKey Profile Page] at August 3, 2011 11:08 PM

That leaves our current socio/economic/political situation in world of despair.

Posted by: gladys [TypeKey Profile Page] at August 3, 2011 11:16 PM

That's where you come in, my dear. And me. And a cast of thousands (or millions) who will not despair even though there is a lot to despair about. We may be in the belly of the beast but the beast will not eat us. (Weird image). Anyway, love will save the day. Always has. Always will.

Posted by: Mitch Ditkoff [TypeKey Profile Page] at August 3, 2011 11:22 PM

All the darkness in the world cannot extinguish the light of a single candle! Love always wins!!

Posted by: gladys [TypeKey Profile Page] at August 4, 2011 12:18 AM

Mahatma Gandhi said, “You must be the change you want to see in the world.” What does that mean? Well for starters, that it is possible for the actions of one person to make a difference in the world. And that in fact, it’s the only way that change ever occurs. It also means that “leading by example” and taking personal responsibility is essential to making change happen— whether it occurs immediately or gradually over time.

Posted by: Trademark Litigation [TypeKey Profile Page] at August 4, 2011 06:20 AM

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