Leave Your Title at the Door and Remove the Door From It's Hinges
When I co-founded my company in 1986, I had two business cards made. One said "President." The other said "Archduke." Whenever I gave clients a choice, they always wanted the Archduke card.
In time, I gave all the Archduke cards away and never re-ordered them -- in a pitiful attempt, I think, to seem more professional.
Fortunately, everything comes full circle. Last night, while enjoying a wonderful concert in my hometown of Woodstock, my next title was suddenly revealed.
Director of Public Elations (and, no, I did not forget the "R".)
In a flash, not only did I get an insight into what my focus will be for the next few years, I also discovered an entirely new field.
Cirque du Soleil is a perfect example.
Gracefully walking the high wire of the Experience Economy, they know their success is intimately connected to their ability to elate the public -- to uplift, inspire, and activate joy.
Southwest Airlines also understands this.
Theirs is a corporate culture founded on delight. Even Starbucks and Barnes & Noble have gotten into the act. Both of them know their product needs to be more than coffee and books, but a feeling -- a sense of well-being, ease, and community.
In a word, elation.
And so, I decided to share my title-changing revelation with my colleagues -- the "Senior Consultant," the "Webmaster," the "Chief Technology Officer," and the "Director of Operations."
I asked them to tell me what new titles they'd like. Here's what they told me:
- Chief Enlightenment Officer
- Princess of Possibility
- Head of Lettuce
- Webmaster of My Domain
- Director of Whatever Needs Directing
- Duke of URL
- Head of Steam
- Lord High Minister of Depth and Feared Wielder of the Reality Check
How about YOU?
Posted by Mitch Ditkoff at August 18, 2014 02:30 AM
What a great piece. I really like it. A hopeful example of the future approach to business and communication, - one with a bit of heart and soul...
LOL_ and there it is- in the name, 'Heart' of Innovation -as you just said
Posted by: Maiia at April 22, 2010 01:24 PM
I recently changed my title from "Publisher" to "Director of Creative Services". After reading your article, I feel woefully un-creative. I'm willing to take suggestions.
Posted by: Calvin at April 25, 2010 11:02 AM
I have three different business cards, and three titles:
Photographer of the Invisible
Posted by: Rjacobse at April 26, 2010 03:54 PM
Dear Epiphany Instigator etc.
Fabulous! Now you're talking! This is EXACTLY what the post is about. Good for you! I love all three of your titles (and I'm sure there are other titles just waiting to end up on future business cards.) Keep up the good work/play!
Well.. going from "Publisher" to "Director of Creative Services" is a great start. Other possibilities: "Chief Catalyst of Possibilities," "Co-Creator of Everything," "Director of the Write Stuff," "Legend in His Own Mind," "Chief Connector of Dots," "The Bridge from Here to There."
But these are just thought starter: your title has got to come from YOU.
I like "software maestro"
Posted by: G at April 30, 2010 08:45 PM
Heartist- for my poetry & other creation...
Posted by: nirit at November 23, 2010 10:21 AM
After a bit of thought, I came up with Chief Enjoyment Officer and have also registered a new domain to go with it: enduringjoy.com
For all the activation of joy, we will probably need support enduring it.
Posted by: Oroboros at December 13, 2010 03:13 AM
My official title is actually already pretty cool... Head of Fun! Wrote a blog about it a few weeks back if you fancy delving into my daily life - http://t.co/VTjbzz5
Posted by: YoungLondon at August 8, 2011 07:49 AM
I like it , I got -
Mother of Sanity
Artist of Mobility
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