August 18, 2014
Leave Your Title at the Door and Remove the Door From It's Hinges

3045545150_fab154fa64_m.jpg

When I co-founded my company in 1986, I had two business cards made. One said "President." The other said "Archduke." Whenever I gave clients a choice, they always wanted the Archduke card.

In time, I gave all the Archduke cards away and never re-ordered them -- in a pitiful attempt, I think, to seem more professional.

Fortunately, everything comes full circle. Last night, while enjoying a wonderful concert in my hometown of Woodstock, my next title was suddenly revealed.

Director of Public Elations (and, no, I did not forget the "R".)

In a flash, not only did I get an insight into what my focus will be for the next few years, I also discovered an entirely new field.

cirque_jester.jpg

Cirque du Soleil is a perfect example.

Gracefully walking the high wire of the Experience Economy, they know their success is intimately connected to their ability to elate the public -- to uplift, inspire, and activate joy.

Southwest Airlines also understands this.

Theirs is a corporate culture founded on delight. Even Starbucks and Barnes & Noble have gotten into the act. Both of them know their product needs to be more than coffee and books, but a feeling -- a sense of well-being, ease, and community.

In a word, elation.

And so, I decided to share my title-changing revelation with my colleagues -- the "Senior Consultant," the "Webmaster," the "Chief Technology Officer," and the "Director of Operations."

I asked them to tell me what new titles they'd like. Here's what they told me:

- Chief Enlightenment Officer
- Princess of Possibility
- Head of Lettuce
- Webmaster of My Domain
- Director of Whatever Needs Directing
- Duke of URL
- Head of Steam
- Lord High Minister of Depth and Feared Wielder of the Reality Check

How about YOU?

What new title do YOU want to see on your next business card? What name more creatively describes what you really do at work?

Idea Champions

Free the Genie
The Innovation Accelerator

Photo

Posted by Mitch Ditkoff at August 18, 2014 02:30 AM

Comments

What a great piece. I really like it. A hopeful example of the future approach to business and communication, - one with a bit of heart and soul...

LOL_ and there it is- in the name, 'Heart' of Innovation -as you just said

Thanks, Maiia

Posted by: Maiia [TypeKey Profile Page] at April 22, 2010 01:24 PM

I recently changed my title from "Publisher" to "Director of Creative Services". After reading your article, I feel woefully un-creative. I'm willing to take suggestions.

Posted by: Calvin [TypeKey Profile Page] at April 25, 2010 11:02 AM

I have three different business cards, and three titles:
Epiphany Instigator
Idea-Flow Specialist
Photographer of the Invisible

Posted by: Rjacobse [TypeKey Profile Page] at April 26, 2010 03:54 PM

Dear Epiphany Instigator etc.
Fabulous! Now you're talking! This is EXACTLY what the post is about. Good for you! I love all three of your titles (and I'm sure there are other titles just waiting to end up on future business cards.) Keep up the good work/play!

Posted by: Mitch Ditkoff [TypeKey Profile Page] at April 26, 2010 04:37 PM

Calvin:
Well.. going from "Publisher" to "Director of Creative Services" is a great start. Other possibilities: "Chief Catalyst of Possibilities," "Co-Creator of Everything," "Director of the Write Stuff," "Legend in His Own Mind," "Chief Connector of Dots," "The Bridge from Here to There."
But these are just thought starter: your title has got to come from YOU.

Posted by: Mitch Ditkoff [TypeKey Profile Page] at April 26, 2010 04:42 PM

I like "software maestro"

Posted by: G [TypeKey Profile Page] at April 30, 2010 08:45 PM

Heartist- for my poetry & other creation...

Posted by: nirit [TypeKey Profile Page] at November 23, 2010 10:21 AM

After a bit of thought, I came up with Chief Enjoyment Officer and have also registered a new domain to go with it: enduringjoy.com

For all the activation of joy, we will probably need support enduring it.

Posted by: Oroboros [TypeKey Profile Page] at December 13, 2010 03:13 AM

My official title is actually already pretty cool... Head of Fun! Wrote a blog about it a few weeks back if you fancy delving into my daily life - http://t.co/VTjbzz5

Posted by: YoungLondon [TypeKey Profile Page] at August 8, 2011 07:49 AM

I like it , I got -

Breathing Poet
Mother of Sanity
Artist of Mobility

lol

Posted by: Janice Wilson [TypeKey Profile Page] at April 20, 2013 08:31 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
What's the Problem
Einstein once said that if he had 60 minutes to solve a problem, he'd spend the first 55 thinking about the problem, and the next 5 solving it. This is the workshop he would have invented if time wasn't so relative.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
Webinars for online training If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Featured in Alltop Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN
© IDEA CHAMPIONS