May 07, 2021
APPLIED CREATIVITY: A New Book by Mitch Ditkoff


You know what I just realized? I wrote a book without realizing it. Really. For the past 11 years, I've been writing a series of articles on creativity for my Heart of Innovation blog. Then, semi-caffeinated, just a few weeks ago, it dawned on me that, hidden within my blog, not unlike the white arrow hidden in the FedEx logo, was something unseen -- an entire book. Like a 250-page book. I'm in the process, now, of editing it.

If you would like an alert when it's available, simply email I promise not to sell, rent, barter, or give away your email address. I will treat it with utmost confidentiality.

What follows are 82 of the 100 chapters in the book. If one of them strikes your fancy and you'd like to read it, shoot me an email ( and I will send you the link before hell freezes over.

1. The Hero's Journey and the Creative Process
2. Ask for All the Help You Need to Create Something New
3. The Six Sides of the So-Called Box
4. Insect Sex: Why You Need to Ask Why
5. The Creativity Manifesto

6. An Invitation to Dive Deeper Into Your Own Creative Process
7. Idea Brahmacharaya
8. Skillset vs. Mindset
9. The Challenge Most Creative People Face
10. One Hundred Lame Excuses for Not Innovating

MD back cover33.JPG

11. Fifty Two Quotes on the Creative Process
12. Why Tell Stories?
13. Twenty Reasons Why People Get Their Best Ideas in the Shower
14. What Does It Take to Learn Anything New From Somebody Else?
15. The Beauty of Feedback. (It's Not a Weapon. It's a Mirror).

16. Thirty Two Quotes on Mastery
17. The Art of Non-Judgmental Listening
18. To Create the Future, See Hidden Patterns and Challenge Them
19. Twenty Five Simple Ways to Free Up Your Creativity
20. Try to Love the Questions

21. The Perception of Ideas as Problems
22. Storytelling as a Way to Transmit Tacit Knowledge
23. Enter the Movie Theater of Your Own Creative Process
24. Finish What You Started: Five Feet Off the Ground
25. Frame the Real Problem: Josef the Baker

26. Frustration and Constraint as Catalysts for Creativity
27. Are You an Idea Addict?
28. A Real Life Example of the Power of Giving Feedback
29. What I Learned from Listening to Bolero for 14 Hours
30. How to Foster a Sustainable Culture of Innovation

31. How to Tell a Good Story
32. One Hundred and One CreativiTeas
33. Innovation as a Happy Accident
34. The Martial Arts of the Mind
35. What Porcelain Dogs Can Teach Us About Brainstorming


36. The Awesome Power of Immersion
37. How to Attract a Big AHA
38. The Real Value of Confusion
39. The Path Is Made By Walking On It
40. Ten Chemical Salesmen Step Over the Line

41. Why AHA and HAHA are Related
42. How I Started My Business: It All Began With Balls
43. Twelve Ways to See What's Not Immediately Obvious
44. Using Story as a Way to Communicate Big Ideas
45. What Have You Accomplished?

46. Quarantining Your Mind
47. Quitting and the Poetry of Life
48. The Pool Player and the Non-Linearity of Life
49. What You Can Learn from the FedEx Logo
50. Why Immersion is So Important

51. Dreaming the Solution
52. On Finding the Elegant Solution
53. Define Your Real Problem
54. The Finger Snap
55. The Fisherman and the Investment Banker

56. The Sanctuary Within
57. Move the Hole
58. Fourteen Ways to Get Breakthrough Ideas
59. Innovation Begins with Fascination
60. How to Sell Without Selling


61. Non-Judgmental Listening as a Catalyst for Innovation
62. Go Beyond Your Limiting Assumptions
63. How to Create an Idea Factory
64. The Value of Nothing
65. Brainstorming vs. Braincalming

66. On the Brink of a Breakthrough
67. Standing on the 50-Yard Line
68. Creators on Creating
69. Look to Nature for Creative Breakthroughs
70. Free the Genie

71. What You Can Learn About Creativity from W.C. Fields
72. Why People Work in Cafes
73. How to Start a Business After You Retire
74. The Riches Under Your Pillow
75. The Cure for the Creative Blues

76. The Good Thing About Bad Ideas
77. Thirty Ways to Know If You Have What It Takes to Innovate
78. How to Move From Your Left Brain to Your Right
79. Act As If!
80. What You Can Learn from Steve Job's Introduction of the iPhone

81. Need a Breakthrough? Take a Break
82. Listen to Your Subconscious Mind
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Posted by Mitch Ditkoff at May 7, 2021 04:01 PM

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