June 16, 2022
The Combo Mambo

Humanity connecting.jpg

If you only had two minutes to live and wanted to know the secret of innovation, this is what I would tell you: "It's the elegant synthesis of two or more seemingly disparate elements that are perceived as useful by some cross section of humanity."

Translation? Every product, service, or process improvement is the combination of two or more elements that already exist.

What else was the invention of MTV but linking music and television in a new way? What else was the invention of drive-in banking but the novel (at that time) connection between "car" and "bank"?

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In fact, some people claim that all of life is simply the manifestation of endlessly varied combinations of DNA -- the nucleic acid, capable of self-replication, that carries all genetic information in our cells.

Here's another way to look at it: Big Blue, IBM's super-computer, back in the late 1980's, was able to beat Garry Kasparov, the Soviet Union grand chess master, because it could generate and evaluate two million moves per second.

Its database of possibilities (i.e. creative options) was huge.

Wouldn't it be useful, in your attempts to meet your many creative challenges, if there was a reliable way to make a significantly greater number of creative options available to you?

There is. And it already exists within you. Creativity researchers call is "Blind Variation, Selective Retention."

Inside your brain -- with its vast storehouse of thoughts, memories, images, perceptions, and words -- spontaneous mental connections are constantly being made. These linkages, like random ice particles joining together and becoming snowflakes as they fall, are what human beings have come to call "ideas" -- the mental seeds future possibility.

Why, then, if our internal, self-organizing, solution-finding process is always taking place, do so few of us originate breakthrough ideas?

Two reasons: First, the process is usually taking place on a subconscious level. In other words, we don't always remember the ideas that come to us. And second, the ecology of the social environments we inhabit is traditionally biased against human beings making extraordinary creative connections. Ruled by time, as we are, we default to what we already know. Boxed in by our cubicles, assumptions, conditioning, and social styles, we rarely think broadly or deeply enough for out-of-the-box connections to be made.

But what if there was a simple way to change the game -- an intentional way to dramatically increase the quantity and quality of bold new ideas available to us? Guess what? There is.

Interested? If so, simply click this link to get access to my online Idea Lottery technique. All you need to get the party started is a challenge, goal or opportunity you are willing to look at differently.

That, and at least 15 minutes to play my little game.

Illustration: GapingVoid
Idea Champions

Posted by Mitch Ditkoff at June 16, 2022 01:34 PM

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Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

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