Innovation Begins with Fascination

I own a huge library of books on innovation. Mostly hardcover. The $27.95 variety with big indexes and forwards by people who make more money than I do.
Some of these books are actually good. Most of them bore me. (I must confess I have a secret desire, whenever I enter a bookstore, to put glue between pages 187 & 188 in all of the new releases just to see if the publishers get any complaints).
Most of the books attempt to describe the origins of innovation. You know, stuff like "the innate human impulse to find a better way" and "the imperative to find a competitive edge" and "the endless search to fulfill an unmet need." That sort of thing.
Corporate-speak, in other words.
In my experience, the origin of innovation is fascination -- the state of being intensely interested in something. Enchanted. Captivated. Spellbound. Absorbed.
What kids are good at.
Kids and those mavericks at work who make everyone nervous and running for their spreadsheets at the drop of a hat.
A person who is fascinated does not need to be motivated... or managed... or "incentivized." All that person needs is time, some resources, meaningful collaboration, and periodic reality checks from someone who understands what fascination is all about.
That's why Google gives its workforce 20% of their time to explore projects on their own. That's why 3M and W.L. Gore do something similar. They know that the root of innovation is fascination.
If you, or the people who report to you, are not currently in a state of fascination about work it's time to turn things around. That is, IF you want to spark some innovation.
How do you do this?
For starters, here's one simple way, excerpted from my new book, just to get things rolling.
THE SEED OF FASCINATION
1. On a piece of paper, create three parallel headlines -- "What Fascinates Me," "People I Admire," and "What I Would Do If I Had More Time or Knew I Couldn't Fail."
2. Jot down at least TEN responses beneath each headline.
3. Look for intriguing, new connections between your responses. Any insights? New possibilities? Ahas?
4. Now, think about ways you might incorporate these new insights or possibilities into your work life (while staying open to the fact that your company is capable of changing and growing).
5. Jot down your new ideas.
6. Circle your three favorite ideas and brainstorm them with a friend. Then pitch anyone who's influence can help you launch your ideas for how to bring more fascinating projects into your work life.
Posted by Mitch Ditkoff at 11:24 PM | Comments (0)
June 27, 2008HEAR AND NOW: Small Business Big Ideas Show: 6/29/08

If you're looking for some inspiration and insight to help you grow your business and radically increase your ability to manifest BIG IDEAS, tune into the Small Business Big Ideas Show out of Toronto this Sunday, 7/29, at 9:00 am (www.ckdo.ca).
The delightfully open-minded Lissa Bergin-Boles will be interviewing me from 9:02 -- 9:15 am. We'll explore the fabulous world of creative thinking and what it takes to foster a culture of innovation within yourself and your business.
We'll also be talking about how my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), can help you turn your top-of-the-line ideas into bottom-line results.
If you want to call in and ask me a question, the number is 888-511-2436. Hope to hear you then.
PS: If you're interested in the results of Idea Champions' recently released "Where and When Do People Get Their Best Ideas?" poll, click here.)
Posted by Mitch Ditkoff at 12:57 PM | Comments (0)
June 12, 2008New Blog Critics Magazine Review of Awake at the Wheel

OK. These two cavemen walk into a bar. The first one burps, pounds his hairy chest, and lets out a primal scream. The second mumbles something about Nietzche and thumbs through a recently purchased copy of Awake at the Wheel.
OK, so the first paragraph isn't exactly a joke (despite it's promising beginning), but it does technically qualify as a segue to the most recent review of my new book.
Sure, as far as segues go, the opening paragraph is not what I would call a "fantastic segue" or even a "good segue," but it IS a segue, which is all I was really going for here.
Violet Nesdoly is the reviewer. (Thank you, Violet!) BlogCritics Magazine is the website.
These two blog critics walk into a bar...
Posted by Mitch Ditkoff at 02:04 PM | Comments (0)
May 19, 2008The Inner Game
If you missed Tim Gallwey's classic Inner Game of Tennis the first time around, now's your chance to get it. Tim's book, the best selling sports psychology book in U.S. publishing history, is about as good as it gets. Using tennis as a metaphor, Tim has found an impeccable way to help athletes and non-athletes alike go beyond their inner obstacles and tap into their innate potential as human beings.
I'm speaking from experience, folks, because I worked with Tim for two years in the mid 1980's as part of his Inner Game corporation in LA. Tim doesn't just walk his talk, he lobs it, slams it, and puts just enough back spin on it to tease out the very best of his reader's and client's abilities.
Oh... he also gave me a wonderful testimonial about my new book, Awake at the Wheel: "A superb catalyst for anyone with the urge to bring their best ideas to reality."
Thanks, Tim! And thank all of you for making your effort to wake up and play the inner game of life.
Posted by Mitch Ditkoff at 03:43 PM | Comments (0)
May 15, 2008BOOK REVIEW: Growing Great Employees

I love this management development book by Erika Andersen. It's simple. It's beautifully written. And it's very useful.
It's clear that Erika is talking from her real-world experience and not the jive zone of wannabee consultants. It's rare to find a business book devoid of gobbledygook. This book is that rare book.
I thoroughly enjoyed the various ways in which Andersen coaches the reader through real-time challenges in the corporate workplace -- especially the art of hiring and listening.
Growing Great Employees reminds me of what Michelangelo said when asked how he made the David. "I just took away everything that wasn't."
It sure seems to me that the very talented Ms. Andersen has found that secret formula, taking away everything that didn't need to be in this book and leaving the reader with everything they need in order to understand what it means to manage people skillfully and with great humanity.
Posted by Mitch Ditkoff at 10:42 PM | Comments (1)
BOOK REVIEW: Growing Great Employees
I love this management development book by Erika Andersen. It's simple. It's beautifully written. And it's very useful.
It's clear that Erika is talking from her real-world experience and not the jive zone of wannabee consultants. It's rare to find a business book devoid of gobbledygook. This book is that rare book.
I thoroughly enjoyed the various ways in which Andersen coaches the reader through real-time challenges in the corporate workplace -- especially the art of hiring and listening.
Growing Great Employees reminds me of what Michelangelo said when asked how he made the David. "I just took away everything that wasn't."
It sure seems to me that the very talented Ms. Andersen has found that secret formula, taking away everything that didn't need to be in this book and leaving the reader with everything they need in order to understand what it means to manage people skillfully and with great humanity.
Posted by Mitch Ditkoff at 10:42 PM | Comments (1)
May 07, 2008Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"

This just in from Thomas Duff, Top 100 Amazon reviewer:
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.
Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...
I really did like this book.
Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.
Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.
And they might even come out of that experience as the new Og of your organization.
Posted by Mitch Ditkoff at 03:11 PM | Comments (0)
Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"
This just in from Thomas Duff, Top 100 Amazon reviewer:
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.
Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...
I really did like this book.
Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.
Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.
And they might even come out of that experience as the new Og of your organization.
Posted by Mitch Ditkoff at 03:11 PM | Comments (0)
May 05, 2008Synchronicity, Cavemen, Beer, and the Invention of the Wheel
I've always been fascinated by the concept of "synchronicity" -- the phenomenon of things happening at the same time for no apparent reason. Some people think of this as mere "coincidence" -- the chronological equivalent of a thousand monkeys typing on a thousand typewriters and eventually coming up with a good book. Others see more esoteric forces at work. Carl Jung, for example.
No matter what your point of view, I still think it's pretty cool that there's been an explosion of caveman ads (and tv shows) in recent months -- just in time to set the scene for the appearance of my new book. Bud Lite, Geico, and Fedex have all gotten into the act. I'd like to tip my hat to all these fine organizations for getting cavemen into the consciousness of the book buying public in time for the May release of Awake at the Wheel.
Take a look at the most recent example: Bud Lite's superbowl ad.
Of course, all my philosophizing about synchronicity, Carl Jung, beer, and thousands of monkeys could simply be the work of a modern day Neanderthal -- me -- an over-caffeinated biped with a highly mortgaged home in Woodstock, New York, instead of a cave on the plains.
But who cares? The book is still good -- a great way to get out of the cave and radically increase your chances of manifesting your most inspired ideas.
Posted by Mitch Ditkoff at 02:22 PM | Comments (0)
March 04, 2008Forget About the Box, Get Out of the Cave!

See the caveman to your left? That's Og. He's the protagonist of my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). The word "protagonist" is not in Og's vocabulary. Never was, never will be. Even I don't use the word "protagonist" all that much -- though I have used it three times in this paragraph.
Hmmm... That's pretty odd.
Then again, the experience of inventing the wheel was pretty odd, too. Which is what Og did. 24,000 years ago. Long before Game Boy, i-Pod, or Starbucks. And yes, long before the Mesopotamians -- the people who usually get all the credit for the wheel -- some 20,300 years after my main man, Og.
(Hey, when was the last time you used the word "Mesopotamian?" That's another word not in Og's vocabulary.)
Actually, Og didn't need a big vocabulary. He had something else going for him: Neanderthalic genius. Stone age brilliance. Originality. Og, you see, was the first innovator. Intrinsically motivated, he was. Fascinated. Inspired. Mojo-driven. And while he was not without imperfections, he needed no attaboys, cash awards, or stock options to follow his muse.
Back in Og's time, when men were men, and stones were stones, even the idea of an idea was unthinkable. And yet... somehow, he had one -- an IDEA, that is -- and not just your dime a dozen variety. Nope. A GREAT idea, a BIG idea, or what I like to call an "out of the cave" idea: The wheel.
Ah... but I go on too long. If Og were here, he'd be frowning by now, shrugging his stooped shoulders, wondering in his delightfully pre-verbal way what other new ideas and discoveries awaited his wonderfully hairy touch.
Want to order the book now? (Og gets 10% of every sale). Go ahead. Help him put bear meat on the table.
Posted by Mitch Ditkoff at 11:37 AM | Comments (0)
Forget About the Box, Get Out of the Cave!
See the caveman to your left? That's Og. He's the protagonist of my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). The word "protagonist" is not in Og's vocabulary. Never was, never will be. Even I don't use the word "protagonist" all that much -- though I have used it three times in this paragraph.
Hmmm... That's pretty odd.
Then again, the experience of inventing the wheel was pretty odd, too. Which is what Og did. 24,000 years ago. Long before Game Boy, i-Pod, or Starbucks. And yes, long before the Mesopotamians -- the people who usually get all the credit for the wheel -- some 20,300 years after my main man, Og.
(Hey, when was the last time you used the word "Mesopotamian?" That's another word not in Og's vocabulary.)
Actually, Og didn't need a big vocabulary. He had something else going for him: Neanderthalic genius. Stone age brilliance. Originality. Og, you see, was the first innovator. Intrinsically motivated, he was. Fascinated. Inspired. Mojo-driven. And while he was not without imperfections, he needed no attaboys, cash awards, or stock options to follow his muse.
Back in Og's time, when men were men, and stones were stones, even the idea of an idea was unthinkable. And yet... somehow, he had one -- an IDEA, that is -- and not just your dime a dozen variety. Nope. A GREAT idea, a BIG idea, or what I like to call an "out of the cave" idea: The wheel.
Ah... but I go on too long. If Og were here, he'd be frowning by now, shrugging his stooped shoulders, wondering in his delightfully pre-verbal way what other new ideas and discoveries awaited his wonderfully hairy touch.
Want to order the book now? (Og gets 10% of every sale). Go ahead. Help him put bear meat on the table.
Posted by Mitch Ditkoff at 11:37 AM | Comments (0)









