The Man Who Invented the Wheel

Since 1986, I've asked more than 5,000 people where and when they get their best ideas. The answers have been all over the place -- everything from "in the shower" to "ironing" to "in my dreams."
But no matter how diverse the answers are, 98% of all respondents say the same thing -- their best ideas happen OUTSIDE of the workplace. I find this fascinating -- especially when you consider how much time we spend at work -- and how much brilliance is expected of us.
That's one of the reasons why I wrote Awake at the Wheel. I wanted to give people a more dependable way to conjure up (and commit to) the kind of meaningful ideas that make a difference in the world.
Listen to a three-minute intro. Watch a nine-minute video. Read what others have to say about it. Buy one for your boss, spouse, kids, chiropractor, CEO, mother, friend, team, accountant, neighbor, numerologist, or business partner.
PS: The book was a Silver Medalist in the 2009 Axiom Business Books Awards competition (scroll down to category #22).
Posted by Mitch Ditkoff at 01:23 AM | Comments (0)
June 23, 2009Greetings from Idea Champions' Chief Fire Starter

Greetings! My name is Og, Idea Champions' CFS (Chief Fire Starter). I'm in charge of helping our clients ignite new possibilities.
I just wanted to take this opportunity to let you know that the economic downturn has not, in any way, affected our business. We are absolutely fine. (The desk furniture we're burning for heat makes our office quite toasty).
We realize, of course, that YOUR business may be struggling -- with the market being as volatile as it is and consumer confidence way down. If so, feel free to call me at 845-755-IDEA. (Now that I have use of both my opposable thumbs, answering the phone has become quite a positive experience). At that time, I'll be happy to explain how we can help your organization raise the bar for innovation.
Or, if you want to get started today, buy our Founder's new book (which is the only book I've seen that gives me the credit I so richly deserve as the inventor of the wheel.)
Oh, I almost forgot to mention, I'm available for keynotes.
Posted by Mitch Ditkoff at 02:46 AM | Comments (0)
March 11, 2009Innovation Begins with Fascination

I own a huge library of books on innovation. Mostly hardcover. The $27.95 variety with big indexes and forwards by people who make more money than I do.
Some of these books are actually good. Most of them bore me. (I must confess I have a secret desire, whenever I enter a bookstore, to put glue between pages 187 & 188 in all of the new releases just to see if the publishers get any complaints).
Most of the books attempt to describe the origins of innovation. You know, stuff like "the innate human impulse to find a better way" and "the imperative to find a competitive edge" and "the endless search to fulfill an unmet need." That sort of thing.
Corporate-speak, in other words.
In my experience, the origin of innovation is fascination -- the state of being intensely interested in something. Enchanted. Captivated. Spellbound. Absorbed.
What kids are good at.
Kids and those mavericks at work who make everyone nervous and running for their spreadsheets at the drop of a hat.
A person who is fascinated does not need to be motivated... or managed... or "incentivized." All that person needs is time, some resources, meaningful collaboration, and periodic reality checks from someone who understands what fascination is all about.
That's why Google gives its workforce 20% of their time to explore projects on their own. That's why 3M and W.L. Gore do something similar. They know that the root of innovation is fascination.
If you, or the people who report to you, are not currently in a state of fascination about work it's time to turn things around. That is, IF you want to spark some innovation.
How do you do this?
For starters, here's one simple way, excerpted from Awake at the Wheel, just to get things rolling.
THE SEED OF FASCINATION
1. On a piece of paper, create three parallel headlines -- "What Fascinates Me," "People I Admire," and "What I Would Do If I Had More Time or Knew I Couldn't Fail."
2. Jot down at least TEN responses beneath each headline.
3. Look for intriguing, new connections between your responses. Any insights? New possibilities? Ahas?
4. Now, think about ways you might incorporate these new insights or possibilities into your work life (while staying open to the fact that your company is capable of changing and growing).
5. Jot down your new ideas.
6. Circle your three favorite ideas and brainstorm them with a friend. Then pitch anyone who's influence can help you launch your ideas for how to bring more fascinating projects into your work life.
Posted by Mitch Ditkoff at 11:24 PM | Comments (6)
January 21, 2009Humanizing the Workplace

It's really not my nature to be this effusive about other people's books, but Gary Hamel's newest offering, The Future of Management, is a 15 on a scale of 1-10. Lucid. Authentic. Compelling. And very well-written.
Gary and his co-author, Bill Breen, have built a very compelling case for WHY management needs to change its stripes if they expect their organizations to grow or, more specifically, establish the kind of corporate culture that is conducive to real innovation. Here's an example of Hamel's straight talk:
"As human beings, we are amazingly adaptable and creative, yet most of us work for companies that are not. In other words, we work for companies that aren't very human."
"There seems to be something in modern organizations that depletes the natural resilience and creativity of human beings, something that literally leaches these qualities out of employees during daylight hours.
"The culprit? Management principles and processes that foster discipline, punctuality, economy, rationality, and order, yet place very little value on artistry, non-conformity, originality, audacity, and elan.
"To put it simply, most companies are only fractionally human because they make room for only a fraction of the qualities and capabilities that make us human. Billions of people show up for work every day, but way too many of them are sleepwalking. The result: organizations that systematically underperform their potential."
Exactly.
Innovative organizations know how to elicit a creative response from their workforce, not a reactive response. They know how to establish the kind of conditions that nurture growth, instead of mechanically extracting it. They choose to water the root of the plant, not tug on the stalk or harangue the leaves.
And they choose this approach because somewhere, deep, down inside, they respect the innate creativity and integrity of each and every employee.
Posted by Mitch Ditkoff at 11:29 PM | Comments (0)
December 31, 2008Welcome to the Ogosphere!

Greetings! My name is Og, hero of Mitch Ditkoff's book about what it really takes to get a big idea out of your head and into the world.
Back in my day, there was no such thing as an internet. Not even a fishing net. Sticks and stones are what we had. And some wooly mammoths. When we wanted to send a message we pounded on our chests or sent smoke signals.
That's why I'm so pumped about the blogosphere. I mean, seven months after Mitch's book came out, bloggers are still getting the word out. Here's the latest from Christine Jalleh of Malaysia.
She is welcomed around our fire anytime.
Posted by Mitch Ditkoff at 07:01 PM | Comments (0)
November 13, 2008Forget About the Box, Get Out of the Cave!

See the caveman to your left? That's Og. He's the protagonist of my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). The word "protagonist" is not in Og's vocabulary. Even I don't use the word "protagonist" all that much -- though I have used it three times in this paragraph.
Hmmm... That's pretty odd.
Then again, the experience of inventing the wheel was pretty odd, too. Which is what Og did. 24,000 years ago. Long before Game Boy, i-Pod, or Starbucks. And yes, long before the Mesopotamians -- the people who usually get all the credit for the wheel -- some 20,300 years after my main man, Og.
(Hey, when was the last time you used the word "Mesopotamian?" That's another word not in Og's vocabulary.)
Actually, Og didn't need a big vocabulary. He had something else going for him: Neanderthalic genius. Stone age brilliance. Originality. Og, you see, was the first innovator. Intrinsically motivated, he was. Fascinated. Inspired. Mojo-driven. And while he was not without imperfections, he needed no attaboys, cash awards, or stock options to follow his muse.
Back in Og's time, when men were men, and stones were stones, even the idea of an idea was unthinkable. And yet... somehow, he had one -- an IDEA, that is -- and not just your dime a dozen variety. Nope. A GREAT idea, a BIG idea, or what I like to call an "out of the cave" idea: The wheel.
Ah... but I go on too long. If Og were here, he'd be frowning by now, shrugging his stooped shoulders, wondering in his delightfully pre-verbal way what other new ideas and discoveries awaited his wonderfully hairy touch.
Want to order the book now? (Og gets 10% of every sale). Go ahead. Help him put bear meat on the table.
Posted by Mitch Ditkoff at 11:37 AM | Comments (1)
Forget About the Box, Get Out of the Cave!
See the caveman to your left? That's Og. He's the protagonist of my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). The word "protagonist" is not in Og's vocabulary. Even I don't use the word "protagonist" all that much -- though I have used it three times in this paragraph.
Hmmm... That's pretty odd.
Then again, the experience of inventing the wheel was pretty odd, too. Which is what Og did. 24,000 years ago. Long before Game Boy, i-Pod, or Starbucks. And yes, long before the Mesopotamians -- the people who usually get all the credit for the wheel -- some 20,300 years after my main man, Og.
(Hey, when was the last time you used the word "Mesopotamian?" That's another word not in Og's vocabulary.)
Actually, Og didn't need a big vocabulary. He had something else going for him: Neanderthalic genius. Stone age brilliance. Originality. Og, you see, was the first innovator. Intrinsically motivated, he was. Fascinated. Inspired. Mojo-driven. And while he was not without imperfections, he needed no attaboys, cash awards, or stock options to follow his muse.
Back in Og's time, when men were men, and stones were stones, even the idea of an idea was unthinkable. And yet... somehow, he had one -- an IDEA, that is -- and not just your dime a dozen variety. Nope. A GREAT idea, a BIG idea, or what I like to call an "out of the cave" idea: The wheel.
Ah... but I go on too long. If Og were here, he'd be frowning by now, shrugging his stooped shoulders, wondering in his delightfully pre-verbal way what other new ideas and discoveries awaited his wonderfully hairy touch.
Want to order the book now? (Og gets 10% of every sale). Go ahead. Help him put bear meat on the table.
Posted by Mitch Ditkoff at 11:37 AM | Comments (1)
October 24, 2008Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"

This just in from Thomas Duff, Top 100 Amazon reviewer:
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.
Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...
I really did like this book.
Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.
Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.
And they might even come out of that experience as the new Og of your organization.
Posted by Mitch Ditkoff at 03:11 PM | Comments (0)
Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"
This just in from Thomas Duff, Top 100 Amazon reviewer:
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.
Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...
I really did like this book.
Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.
Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.
And they might even come out of that experience as the new Og of your organization.
Posted by Mitch Ditkoff at 03:11 PM | Comments (0)
September 15, 2008A Wonderfully Refreshing Review of Awake at the Wheel

As you probably know by now, my book about the creative process -- Awake at the Wheel -- was published in May.
Like most new authors, it's appearance on the scene was a big deal for me. I checked my Amazon ranking five times a day. I did a bunch of interviews. I forwarded the good reviews to all my friends and family.
But after four months, a new book is no longer new.
Which is why yesterday was such a nice surprise. That's when I stumbled across the September 12th review of my book by someone I'd never heard of before, never sent a review copy to, never played the "you scratch my blog, I'll scratch yours" game.
There was something about the review that really touched me. Made me feel that all my howling at the moon was worth it.
So, thank you, Cristina Favreau, for your heartfelt, authentic, and very positive review of Awake at the Wheel.
I thank you. My publisher thanks you. And my fabulous publicist thanks you.
Like Og, you rock.
Posted by Mitch Ditkoff at 12:52 AM | Comments (0)
June 27, 2008HEAR AND NOW: Small Business Big Ideas Show: 6/29/08

If you're looking for some inspiration and insight to help you grow your business and radically increase your ability to manifest BIG IDEAS, tune into the Small Business Big Ideas Show out of Toronto this Sunday, 7/29, at 9:00 am (www.ckdo.ca).
The delightfully open-minded Lissa Bergin-Boles will be interviewing me from 9:02 -- 9:15 am. We'll explore the fabulous world of creative thinking and what it takes to foster a culture of innovation within yourself and your business.
We'll also be talking about how my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), can help you turn your top-of-the-line ideas into bottom-line results.
If you want to call in and ask me a question, the number is 888-511-2436. Hope to hear you then.
PS: If you're interested in the results of Idea Champions' recently released "Where and When Do People Get Their Best Ideas?" poll, click here.)
Posted by Mitch Ditkoff at 12:57 PM | Comments (0)
June 12, 2008New Blog Critics Magazine Review of Awake at the Wheel

OK. These two cavemen walk into a bar. The first one burps, pounds his hairy chest, and lets out a primal scream. The second mumbles something about Nietzche and thumbs through a recently purchased copy of Awake at the Wheel.
OK, so the first paragraph isn't exactly a joke (despite it's promising beginning), but it does technically qualify as a segue to the most recent review of my new book.
Sure, as far as segues go, the opening paragraph is not what I would call a "fantastic segue" or even a "good segue," but it IS a segue, which is all I was really going for here.
Violet Nesdoly is the reviewer. (Thank you, Violet!) BlogCritics Magazine is the website.
These two blog critics walk into a bar...
Posted by Mitch Ditkoff at 02:04 PM | Comments (0)
May 19, 2008The Inner Game
If you missed Tim Gallwey's classic Inner Game of Tennis the first time around, now's your chance to get it. Tim's book, the best selling sports psychology book in U.S. publishing history, is about as good as it gets. Using tennis as a metaphor, Tim has found an impeccable way to help athletes and non-athletes alike go beyond their inner obstacles and tap into their innate potential as human beings.
I'm speaking from experience, folks, because I worked with Tim for two years in the mid 1980's as part of his Inner Game corporation in LA. Tim doesn't just walk his talk, he lobs it, slams it, and puts just enough back spin on it to tease out the very best of his reader's and client's abilities.
Oh... he also gave me a wonderful testimonial about my new book, Awake at the Wheel: "A superb catalyst for anyone with the urge to bring their best ideas to reality."
Thanks, Tim! And thank all of you for making your effort to wake up and play the inner game of life.
Posted by Mitch Ditkoff at 03:43 PM | Comments (1)
May 15, 2008BOOK REVIEW: Growing Great Employees

I love this management development book by Erika Andersen. It's simple. It's beautifully written. And it's very useful.
It's clear that Erika is talking from her real-world experience and not the jive zone of wannabee consultants. It's rare to find a business book devoid of gobbledygook. This book is that rare book.
I thoroughly enjoyed the various ways in which Andersen coaches the reader through real-time challenges in the corporate workplace -- especially the art of hiring and listening.
Growing Great Employees reminds me of what Michelangelo said when asked how he made the David. "I just took away everything that wasn't."
It sure seems to me that the very talented Ms. Andersen has found that secret formula, taking away everything that didn't need to be in this book and leaving the reader with everything they need in order to understand what it means to manage people skillfully and with great humanity.
Posted by Mitch Ditkoff at 10:42 PM | Comments (1)
BOOK REVIEW: Growing Great Employees
I love this management development book by Erika Andersen. It's simple. It's beautifully written. And it's very useful.
It's clear that Erika is talking from her real-world experience and not the jive zone of wannabee consultants. It's rare to find a business book devoid of gobbledygook. This book is that rare book.
I thoroughly enjoyed the various ways in which Andersen coaches the reader through real-time challenges in the corporate workplace -- especially the art of hiring and listening.
Growing Great Employees reminds me of what Michelangelo said when asked how he made the David. "I just took away everything that wasn't."
It sure seems to me that the very talented Ms. Andersen has found that secret formula, taking away everything that didn't need to be in this book and leaving the reader with everything they need in order to understand what it means to manage people skillfully and with great humanity.
Posted by Mitch Ditkoff at 10:42 PM | Comments (1)
May 05, 2008Synchronicity, Cavemen, Beer, and the Invention of the Wheel
I've always been fascinated by the concept of "synchronicity" -- the phenomenon of things happening at the same time for no apparent reason. Some people think of this as mere "coincidence" -- the chronological equivalent of a thousand monkeys typing on a thousand typewriters and eventually coming up with a good book. Others see more esoteric forces at work. Carl Jung, for example.
No matter what your point of view, I still think it's pretty cool that there's been an explosion of caveman ads (and tv shows) in recent months -- just in time to set the scene for the appearance of my new book. Bud Lite, Geico, and Fedex have all gotten into the act. I'd like to tip my hat to all these fine organizations for getting cavemen into the consciousness of the book buying public in time for the May release of Awake at the Wheel.
Take a look at the most recent example: Bud Lite's superbowl ad.
Of course, all my philosophizing about synchronicity, Carl Jung, beer, and thousands of monkeys could simply be the work of a modern day Neanderthal -- me -- an over-caffeinated biped with a highly mortgaged home in Woodstock, New York, instead of a cave on the plains.
But who cares? The book is still good -- a great way to get out of the cave and radically increase your chances of manifesting your most inspired ideas.
Posted by Mitch Ditkoff at 02:22 PM | Comments (0)









