During the past few years I've noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation. On one hand they want the rank and file to step up to the plate and own the effort to innovate. On the other hand, they are unwilling to grant the people they are exhorting any more TIME to innovate.

Somehow, magically, they expect aspiring innovators to not only generate game-changing ideas in their spare time, but do all the research, data collection, business case building, piloting, project management, idea development, testing, report generation, and troubleshooting in between their other assignments.

Tooth fairy alert!

This is not the way it happens, folks! Not only is this approach unreasonable, it's unfair, unbalanced, and unworkable. You cannot shoehorn game-changing innovation projects into the already overcommitted schedules of your overworked workforce. If you do, it won't be innovation you'll get, only half-finished projects and a whole lot of cranky people complaining to you in between meetings.

"I wish I had drunk more champagne."

With these last words, John Maynard Keynes, the famous British economist, passed into the Great Beyond. Way to go Johnny!

Conrad Hilton, grandfather of Paris and founder of one of the world's most acclaimed hotel empires, left us with a slightly different message. "Leave the shower curtain on the inside of the tub."

Thank you, Conrad. I will do my best to remember that.

What about you? What do you imagine your last words will be? Or better yet, what would you like them to be? Oh sure, you may have lots of emails to answer, spreadsheets to read, and meetings to attend... but it's never too soon to get your legacy in gear.

Setting a clear intention is not only important for business, it's also important for LIFE.

Got it? Good! Now share it with the rest of us. When four or more submissions are received I'll post them here for everyone to read.

And soon thereafter, Idea Champions' esteemed panel of imperfect judges will bestow one lucky reader of this blog with the FIRST ANNUAL LAST WORDS prize (a copy of the book from whence these quotes were quoted). Should be interesting.

If you need some inspiration to get you going, click below to see what Mata Hari, P.T. Barnum, Oscar Wilde and a host of others had to say just before they left their mortal coil...

This just in!

In an extraordinary move, destined to be emulated by forward thinking business leaders around the world, I've just outsourced all my sleep to a guy named Namdev in New Delhi.

Yes, it's true. I no longer need to sleep. Namdev does it for me. It's astounding how much more productive I've been this week. And, as if my sleep breakthrough wasn't enough, I've also outsourced all my exercise to a guy named Sung Lee in Malaysia. God bless Sung Lee! He's been on the treadmill three hours today, as I understand it, and will be working on our delts and pecs tomorrow. Needless to say, I'm feeling exceptionally buff at this moment.

I was just about to have a big piece of cherry cheesecake to celebrate my innovative, time-saving enhancements, but I've...er... outsourced my eating to a woman named Min Yung in Taiwan. I'm down to about 145, but I'm feeling absolutely psyched about the new contract we just got from GE. Starts next month.

The only thing I haven't outsourced this week was this blog and a visit to my dentist. (Do any of you know someone willing to get a root canal on my behalf?)

(Image from images.businessweek.com)

All you need to do is click.But first you'll need to think of a venture or idea you really want to get off the ground. Got it? Good. Now click here and let our online genie help you on your way.

(If you like the results, you can order the off-line genie here.)

78% of all people who log onto the Idea Champions website spend less than 30 seconds there. It's probably the same for this blog. Short and sweet is the name of the game these days.

And so... for the rest of the summer, all our blog postings will take you less than 30 seconds to read. The one you're reading now has taken you about 23 seconds so far. Which means I have another 7 seconds or so to say something meaningful.

To be continued...

If your job requires you to lead meetings, brainstorming sessions, or problem solving gatherings of any kind, chances are good that most of the people you come in contact with are left-brain dominant: analytical, logical, linear folks with a passion for results and a gnawing fear that the meeting you are about to lead will end with a rousing chorus of kumbaya.

Not exactly the kind of mindset conducive to breakthrough thinking.

Do not lose heart, oh facilitators of the creative process. Even if you find yourself in a room full of 10,000 left brainers, there are tons of ways to work with this mindset in service to bringing out the very best of the group's collective genius.

Click below for ten tips...

I own a huge library of books on innovation. Mostly hardcover. The $27.95 variety with big indexes and forwards by people who make more money than I do.

Some of these books are actually good. Most of them bore me. (I must confess I have a secret desire, whenever I enter a bookstore, to put glue between pages 187 & 188 in all of the new releases just to see if the publishers get any complaints).

Most of the books attempt to describe the origins of innovation. You know, stuff like "the innate human impulse to find a better way" and "the imperative to find a competitive edge" and "the endless search to fulfill an unmet need." That sort of thing.

Corporate-speak, in other words.

In my experience, the origin of innovation is fascination -- the state of being intensely interested in something. Enchanted. Captivated. Spellbound. Absorbed.

One of the inevitable things you will hear at a brainstorming session is something like "there are no bad ideas." Well, guess what? There are plenty of bad ideas. Nazism, for instance. Arena football. Bow ties.

What well-meaning "keep hope alive" brainstorming aficionados really mean is this: Even bad ideas can lead to good ideas if the idea originators are committed enough to extract the meaning from the "bad." It happens all the time.

Do you think that War and Peace was written in one sitting? Madame Butterfly? The Idiot's Guide to Volkswagen Repair? No way. There were plenty of earlier drafts that were horrid, but eventually led to the final outcome.

Even diamonds begin as coal.

The key for aspiring innovators? To find the value in what seems to be a "bad idea" and then use that extracted value as a catalyst for further exploration. The following technique, excerpted from Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) shows you how to do this. It's a particularly effective method for naysaying, skeptical groups to use. It's also a hoot and a great way to make boring brainstorming sessions come alive.

Click below for the technique:

I see the future.

Everyone will have a blog. Every blogger's pet will have a blog. Every blog will have a blog. Every blog's blog will have a blog. No one will be reading any of these blogs because everyone will be too busy writing blogs. Bloggers will occasionally visit other blogs, but only for the purpose of leaving comments that will direct readers back to their own blog. Letter writing will become popular once again, gaining a new lease on life after the internet crashes repeatedly because of the profusion of blogs and youtube videos created by 5-year olds, holographic spammers, and terrorist groups.

Why all the blogging?

Because people want to connect. And WHY do people want to connect? Because there is a fundamental need inside each and every one of us to feel connected.

"Connected to WHAT?" is the question.

A big thanks to Chuck Frey of Innovation Tools for his June 26th posting on our just-released poll results re: "Where and When People Get Their Best Ideas?"

Chuck notes the top ten catalysts:

1. When you're inspired
2. Brainstorming with others
3. When you're immersed in a project
4. When you're happy
5. Collaborating with a partner
6. Daydreaming
7. Analyzing a problem
8. Driving
9. Commuting to and from work
10. Reading books in your field

And here are the bottom ten:

70. Swimming
71. Brushing your teeth
72. Drinking anything with alcohol
73. Playing a sport
74. When you're sad
75. Mowing the lawn
76. Shaving
77. Procrastinating
78. In a bar
79. Having sex
80. Smoking tobacco

(If you're looking for a fun way to spark some great ideas, click here.)

Or here.

If you're looking for some inspiration and insight to help you grow your business and radically increase your ability to manifest BIG IDEAS, tune into the Small Business Big Ideas Show out of Toronto this Sunday, 7/29, at 9:00 am (www.ckdo.ca).

The delightfully open-minded Lissa Bergin-Boles will be interviewing me from 9:02 -- 9:15 am. We'll explore the fabulous world of creative thinking and what it takes to foster a culture of innovation within yourself and your business.

We'll also be talking about how my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), can help you turn your top-of-the-line ideas into bottom-line results.

If you want to call in and ask me a question, the number is 888-511-2436. Hope to hear you then.

PS: If you're interested in the results of Idea Champions' recently released "Where and When Do People Get Their Best Ideas?" poll, click here.)

Einstein used to get his best ideas while shaving. Mozart used to exercise before composing. The Scientific Method came to Rene Descartes in a dream.

One of our clients gets her best ideas when blow drying her hair.

Fascinated by the question of what catalyzes people's best ideas, Idea Champions polled 163 people and are sharing the results with you here (i.e. "Where and When Do You Get Your Best Ideas?")

Why bother reading it?

1. It will help you be more creative.
2. It will increase your ability to capture your best ideas.
3. It will give you insights about how to create a culture of innovation.
4. It's fascinating (i.e Out of 80 choices, the "workplace" ranked #35. "Daydreaming" was #6.)

If, after reading the poll, you think of other "best idea" catalysts, let us know. When we get 20 or more, we'll share them with Heart of Innovation readers here.

And if you're looking for help establishing a sustainable culture of innovation, click here... or here...or here. (Clicking your shoes three times ain't gonna cut it.)

Or, if you want to spring for $13.95, you can read Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world).

(Much thanks to Tim Moore (scroll down to the 8th bio) for his deep thinking, coordination, analysis, and report writing on this project!)

Have you ever noticed America's strange fascination with lists? Cruise any supermarket magazine rack and you will invariably notice some version of the following:

"5 Sure-Fire Ways to Find Your Soul Mate"
"10 Ways to Profit from the Recession"
"50 Ways to Retire Before 40"
"The 100 Best Companies to Work For"

For years I ignored this phenomenon. Then I mocked it. But the more I thought about it, the more it made sense. Perfect sense.

Lists simplify.
Lists cut to the chase.
Lists help people make sense of the world.

And in today's world, where the collective sum of printed knowledge is doubling every four years, anything that helps simplify life -- without oversimplifying it -- is a good thing.

And so, in honor of America's love of lists, the little known patron saint of the phenomenon, and your own commitment to innovation, I cheerfully present to you Idea Champions' time-tested, easy-to-read, highly compelling, imminently practical 100 Ways to Be More Creative on the Job.

As the story goes... in 1939, a Russian immigrant owned the rights to distribute vodka in the U.S. His efforts bombed. Americans weren't attracted to a colorless, odorless alcohol.

Depressed, he sold the rights to Heublein, an alcohol distribution company, who asked themselves: "What can we combine with Vodka to give it a distinctive color and a taste?" In time, they came up with tomato juice and, voila, the Bloody Mary was born, boosting sales through the roof.

What most of us think of as "innovation" is really just the elegant combination of two (or more) pre-existing elements resulting in the creation of a new, value-added product or service.

What is roller blading but the synthesis of ice skating and roller skating? What is MTV but the synthesis of music and television? When Johannes Gutenberg was asked how he arrived at the invention of the printing press, he confessed it was as simple as seeing a new connection between two existing products: the wine press and the coin punch.

If you are committed to coming up with a BREAKTHROUGH IDEA, start looking for new connections between the stuff that's all around you.

Click below for instructions on how to use this technique -- and where to find the online IDEA LOTTERY tool.