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Hot off thE Press! Since 1987, Idea Champions' Co-Founder and President, Mitch Ditkoff, has been helping forward thinking organizations go beyond business as usual and raise the bar for innovation. Curious about why his clients were getting so much value from his keynotes, workshops, and trainings, four years ago he began deconstructing his approach and identified storytelling as the prime catalyst. The result? His newly published book — a groundbreaking exploration of the power of story and why it is such an effective way to open minds, transmit meaning, spark commitment, and change behavior. Storytelling at Work features 38 of Mitch's innovation-sparking stories from the front lines of business and 16 provocative essays about why storytelling is our species preferred form of communication and how to tap into its transformative magic. His aim? To spark a revolution of storytelling in the world, the simplest and most compelling way to unleash our planet's biggest untapped resource, the collective brilliance and wisdom of the global workforce. Why he wrote the book Video: Mitch on Storytelling in Business (3:34) Why Tell Stories?

"I truly LOVE this book! The last time I read anything this good was Robert Fulghum's All I Really Need to Know I Learned in Kindergarten, and that was 25 years ago! With Storytelling At Work, Mitch Ditkoff has delivered a modern classic on how to communicate with wisdom. Kudos!"
Rowan Gibson, author of The Four Lenses of Innovation

"Storytelling at Work is filled with Eureka moments that will spark your creativity and ignite your motivation. Mitch Ditkoff has a magical ability to elevate the routine work of everyday life. Original and deeply insightful!"
Marshall Goldsmith, author of the New York Times and Wall Street Journal #1 Best Seller, Triggers

"Mitch Ditkoff's powerfully written book shows us how storytelling, well done, humanizes the world of work. But even more than that, it helps us pause, go beyond convention, and tune into the deep well of timeless wisdom within."
Tim Gallwey, Author of The Inner Game of Tennis

"Through storytelling that is both enlightened and primal, this collection whispers our humanity with a soaringly purposeful fresh new voice. The stories transport us and transform our understanding of the deep meaning that lies just below the surface. If wit and wisdom had a love child, they would name him Mitch Ditkoff."
Doug Stuke, Director, Aetna Consumer Business Learning and Performance

"Mitch's storytelling reminds us that the truth is rarely in the bottom right corner of an Excel spreadsheet. It's already inside of us."
Jon Bidwell, Chief Innovation Officer, Chubb Insurance

"Mitch Ditkoff is a master storyteller, weaving tales that not only draw you in, but invite you to see the world with wider eyes. This gem of a book lovingly inspires us to step a little more bravely outside our box."
Susan Stiffleman, Author of Parenting with Presence

"I suggest you read Storytelling at Work with a pencil so you can record the great story ideas that will pop into your mind. Storytelling requires rituals of story finding. Because Mitch offers his own true stories with application ideas that answer "So what?" and "Now what?", your mind is magically compelled to reciprocate with your own story and application ideas that will speak your truth, in your style, to achieve your goals."
Annette Simmons, author of Whoever Tells the Best Idea Wins

Excerpts (published in the Huffington Post)

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