Step 1: Define your Challenge

How can I ...

Step 2: Generate Adjectives
Click this button to spark some original thinking.

Step 3: Brainstorm
1. What insights or ideas about my challenge do I get from the word

"gold-plated"?

2. What insights or ideas about my challenge do I get from the word

"voice-activated"?

3. What insights or ideas about my challenge do I get from the word

"illegal"?

If you want to continue brainstorming, click the button in Step #2.

Tip: If the ideas you've generated above seem hopelessly unrelatable, impractical, illegal or foolish, look for the underlying principle hidden within them. Often, wild new ideas have within them the seed of possibility. Innovators mine for this gold for all its worth.

Step 4: The Underlying Principle
What is the gist (i.e. the essence, the hidden jewel) of your favorite idea from Step 3? And what intriguing, new, actionable ideas does this underlying principle spark?

Step 5: Email your hot idea!
We invite you to email your new idea NOW to someone whose support or collaboration you need.

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