All business leaders want the same thing — and that is an organizational culture that is agile, adaptive, and conducive to sustainable innovation.

Easier said than done, however.

When you think of how difficult it is for just one person to lose five pounds or stop smoking, imagine how difficult it is to engage an entire workforce in the effort to innovate.

But just because it's difficult, doesn't mean it's impossible. You've got to start somewhere. And Creating a Culture of Innovation is the best way to start — a highly engaging wake up call that demystifies innovation, sparks creative thinking, and provides an easy-to-adapt model that each participant can immediately apply on the job.

Face it. The days of depending on R&D to ensure your organization is innovating are over. The times have changed. Now, everyone needs to get into the act.

Includes:

• Best innovation practices of leading organizations
• A robust business case for why innovation matters
• Hundreds of actionable culture of innovation ideas, sorted into eight categories
• Three culture-building tools and techniques
• A free, one-month license of Free the Genie

"Idea Champions is the firm I recommend for anything to do with innovation." Melody Mahoney, Center for Leadership and Organizational Excellence, GE Capital