Storytelling at Work
December 06, 2015
The Joys of Self Publishing


Ever since my new book came out 10 days ago, a bunch of aspiring authors have been asking me about the pros and cons of print-on-demand self-publishing.

If that describes YOUR interest, feel free to leave your name in the comments box below and I will forward you my soon-to-be-written story about that particular phenomenon. Many pros. Few cons.

In the meantime, just this morning, I experienced one very practical PRO in regard to self-publishing. Here it is: Since I always have a bunch of books in my house, it's quite common for friends and neighbors to buy them right off of my dining room table. Being my own retailer, you might say, has given me extra insight into the "worth" of my book.

Here's the math: The book sells for $18. The cost of printing a book is $4.00 (as long as I order more than 100). That means I earn a $14 profit for every book I sell myself. OK. Interesting. But not all THAT interesting -- that is, until I get to see how my $14 profit translates in the world.

Last night, for example, my good friend, Peter Blum, bought two books. That's a $36 expense for him and a $28 profit for me -- the cashola going straight into my wallet.

Chili in red.png

This morning, in a particularly "home improvement" mode, I went to my local hardware store and bought two roles of "weatherstrip and caulking caulk". That cost me $10.51. Then I went to Bread Alone, my local cafe, and had a soy latte, pumpkin muffin, and Daily News. Let's call that $7.25. Freshly caffeinated, I made the short trek over to my local pet store to buy Chili, my wonder dog, a few cans of healthy dog food. So there goes another $10.25.

So there you have it -- two books sold in exchange for keeping the Northeast winter chill out of my house, treating myself to some yummies, and feeding my dog for a day and a half.

This is just ONE reason why I enjoy the print-on-demand self-publishing route. It makes the life of a writer even more down to earth -- less like an "auteur" and more like a welder.

So...if you want to contribute to my ongoing experiment of earning my living via writing, all you need to do is click this Amazon link and decide whether or not you want the old-fashioned PAPERBACK version of my book or the download-to-the-device-of-your-choice KINDLE version.

One book purchased by you equals any of the following for me: a large chunk of parmesan cheese, six gallons of gas, seven days of internet service, 70% of my last parking ticket, a delicious lunch (with cervesa) in San Miguel de Allende, 9 seconds of my kids college tuition, and 14 one-dollar donations to various panhandlers on the street.

Excerpts from the book (scroll)
Storytelling at Work Facebook page

Storytelling at Work podcast (interview)
Idea Champions

Subscribing to this blog is easy. Simply enter your email address in the space provided in the sidebar and click "Subscribe." Then click on the "verification email" you will receive to confirm your subscription. If you don't get the email, it's probably in your spam/junk folder. All aboard!

Posted by Mitch Ditkoff at December 6, 2015 01:51 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Remember me?


Storytelling at Work is a blog about the power of personal storytelling – why it matters and what you can do to more effectively communicate your stories – on or off the job. Inspired by the book of the same name, the blog features "moment of truth" stories by the author, Mitch Ditkoff, plus inspired rants, quotes, and guest submissions by readers.

Order the book:

Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Do you want to know more about the book before buying it? Click here for Mitch's response to frequently asked questions about Storytelling at Work – the perfect book for people who think they have no time to read.
The Workshop
Storytelling is an "unconscious competency" – an ability we all have that all too often remains inaccessible to us. Enter the Storytelling at Work workshop – a simple way to activate this powerful, innate skill.
Wisdom Circles
Want to establish a culture of storytelling in your organization or community? Looking for a simple way to help people to share their meaningful, memorable stories with each other? Here's how.
Podcasts & Videos
Click here to view and listen to a series of interviews with the author of this blog. Go beyond the written word. Listen. Feel. Elevate the conversation. Understand what the big deal is about personal storytelling.
Blogs 'R Us
If you like this blog, you might also like Mitch's other two blogs: The Heart of Innovation and The Heart of the Matter. Mitch is also a regular contributor to the Huffington Post.
Idea Champions
When Mitch isn't writing, he's captaining the good ship Idea Champions, a leading edge innovation consulting and training company based in Woodstock, NY. What their clients say.