A Revolutionary Book for Corporate Storytellers
BIG THANKS TO JOHN GLINDEMAN, Manager of Product Development and Wellness for United Concordia, for his very supportive review of my new book, Storytelling for the Revolution.
"My job is as a corporate storyteller. That job has had titles ranging from Actuarial Associate to Manager of Product Innovation. But my role in corporate America has always been to take complex things and tell stories about them so executives can make decisions.
Storytelling for the Revolution is a great resource for anyone who finds themselves in a similar situation. The book does not assume that you like, desire, or have an innate gift for storytelling. It simply provides examples and then shows the inner workings of why these stories resonate with an audience. But beyond explaining the art, it showcases the power that storytelling has in the short attention span theater that is modern business. I see myself going back to this book many times as I craft the next big vision of the future my company should consider."
The introduction to the book
11 more Amazon reviews
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