The Best Opening to a TED Talk
OK. Andrew Stanton takes the cake for the quickest, boldest, most memorable opening to a TED talk I've ever heard. A play within a play, insofar as uses the shortest form of story -- the joke -- to kick start his 19-minute talk. PS: If you don't like "X-rated" jokes, you may want to skip this one.
MitchDitkoff.com
My book on storytelling (with nary a goat joke)
How to use storytelling to spark innovation
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