The Elevator Speech
In the past few weeks, quite a few people have asked me for the "elevator speech" about my book. I get it. These days, if you can't deliver your message in 60 seconds or less you're screwed. So here goes. Consider this my elevator speech (though the building you are riding in is a hundred stories high).
I wrote Storytelling at Work because I wanted to do everything in my power to unleash what I have come to realize is one of the biggest untapped resources on planet Earth -- and that is the collective insight and wisdom of human beings everywhere. No matter what our education, culture, or profession, each of us has a storehouse of brilliance inside of us -- a deep knowing (hiding in our stories) that, when expressed, has the power to uplift, inspire, and transform.
I'm not talking about the rote communication of book learning. Nor am I talking about the transmission of data, facts, and information. I'm talking about the communication of the very best of what human beings have to share with each other.
Look at it this way: If you want to transport water to a thirsty person, you need a container -- a cup, a bottle, or canteen. If you want to transport wisdom, you also need a container. And the best, most available, container we have is story.
This wisdom conveyance phenomenon has been going on since the beginning of time. It's how our species is wired. It started with cave paintings. It continued around the tribal fire. And it eventually found its way into the wisdom teachings of every civilization on earth.
In modern day business, this storytelling phenomenon has morphed into various, more commercialized forms, all considered to be ways of furthering an organization's success -- branding, advertising campaigns, leadership pep talks, and the sharing of "best practices."
Fine. No problem. But what I'm inviting people to share is not just new ways to sell products, convince others to work harder, or "continuously improve". I'm inviting people to dig deeper and share their "tacit knowledge" with each other -- the harder to express stuff about what they've really learned about themselves, life, and what it means to be a human being -- on or off the job. The juicy stuff. About adaptability. About resilience. About risk taking, courage, creativity, trust, failure, perseverance, passion, intuition, humor, commitment and whatever else they've experienced that is truly meaningful to them.
Without the expression of this wisdom, work can never be more than a job and life can never be more than thanking God for Friday.
Awesome quotes on storytelling
Why your brain likes a good story
Storytelling as a strategic business tool
Why my book matters + excerpts
The shortest elevator speech ever (book excerpt)
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