Storytelling at Work
May 01, 2017
Why the Best Superbowl Ads Are Structured as Stories


A two-year analysis of 108 Super Bowl commercials has revealed that it was the structure of the content -- not the content itself -- that was the biggest predictor of its success. And the structure that was most linked to Superbowl ad success? Stories. This Harvard Business Review article elaborates on why storytelling is such a powerful communication tool.

Storytelling at Work

Awesome quotes on storytelling

Posted by Mitch Ditkoff at 08:21 AM | Comments (0)

April 30, 2017
Tell Me a Story

This is a pearl of a TED talk by the co-founder of Story Engine. Deep, authentic, and entertaining. Worth watching twice. Great quote, at the end, by Fred Allen.

Posted by Mitch Ditkoff at 11:37 PM | Comments (0)

April 27, 2017
The Storytelling Animal

Storytelling at Work

Posted by Mitch Ditkoff at 09:23 PM | Comments (0)

April 26, 2017
KURT VONNEGUT SPEAKS: On the Shape of Stories
The shape of stories in the workplace
Storytelling as a way to spark innovation

Posted by Mitch Ditkoff at 10:52 AM | Comments (0)

April 22, 2017
It's Never Too Late to Tell Your True Stories -- Even at 93

Fantastic! Love this! Tom Sitter, 93, recalling a moment in Catholic school on Valentine's Day. Funny. Authentic. Memorable. Tom is a natural!

Big shout out to Val Vadeonboncoeur for the heads up

Posted by Mitch Ditkoff at 05:36 PM | Comments (0)

April 21, 2017
The Four Healing Salves


Posted by Mitch Ditkoff at 09:01 PM | Comments (0)

April 20, 2017
Leadership Storytelling

Steve Denning, formerly of the World Bank, makes a compelling case for why storytelling is such a powerful communication tool in business.

Using storytelling in conferences
Sparking innovation with storytelling
Fostering employee engagement with storytelling

Posted by Mitch Ditkoff at 10:10 PM | Comments (0)

The Idiots Guide to a TED Talk

Posted by Mitch Ditkoff at 09:17 PM | Comments (0)

April 19, 2017
The Power of Personal Storytelling in the Workplace

MD back cover.JPG

Want to get a good sense of who I am and what my storytelling work is all about? Click here for 13 brief videos (less than 4 minutes each) of me waxing on about the topic. Half of the videos are me telling on-the-job "moment of truth" stories. The other half is all about the art and science of storytelling. How it works. Why it works.

My book
My storytelling workshop
Why Create a Culture of Storytelling?

Posted by Mitch Ditkoff at 04:09 PM | Comments (0)

April 18, 2017
The Best Opening to a TED Talk

OK. Andrew Stanton takes the cake for the quickest, boldest, most memorable opening to a TED talk I've ever heard. A play within a play, insofar as uses the shortest form of story -- the joke -- to kick start his 19-minute talk. PS: If you don't like "X-rated" jokes, you may want to skip this one.
My book on storytelling (with nary a goat joke)
How to use storytelling to spark innovation

Posted by Mitch Ditkoff at 09:19 AM | Comments (0)

April 16, 2017
DON DAVIS: Storyteller Supreme

Storytelling at Work

Posted by Mitch Ditkoff at 07:30 AM | Comments (0)

April 14, 2017
Listening is a Superpower


As an innovation provocateur and storyteller, I am continually fascinated at how rare real listening is in most organizations. Everyone seems to be moving so fast or just WAITING for their turn to speak, that real listening rarely happens. Methinks, it goes all the way back to our childhood where we were deeply appreciated for speaking our first word, but never appreciated for the first time we listened. If you want to be a good storyteller, begin by being a good story listener.

24 quotes on good communication

Posted by Mitch Ditkoff at 09:16 AM | Comments (0)

April 11, 2017
Ken Burns on Story
Storytelling at Work

Posted by Mitch Ditkoff at 07:47 AM | Comments (0)

April 07, 2017
VIDEO: The Power of Storytelling to Spark Innovation on the Job


Click here for a 33-minute interview of Mitch Ditkoff talking about the power of storytelling to ignite innovation, insight, and wisdom in the workplace. This link will expire on April 9th. Enjoy!
BOOK: Storytelling at Work

Posted by Mitch Ditkoff at 01:04 PM | Comments (0)

April 06, 2017
The Master of Whistling

OK. It's official. My mind is blown. And Molly Lewis has just blown it -- a woman who has taken whistling to Olympic heights. Here's Molly's back story.

Posted by Mitch Ditkoff at 04:32 PM | Comments (0)

April 05, 2017
Tell Your Hidden Stories!

Here is the retelling of an old tale I first heard from Prem Rawat. The story can be interpreted in a number of ways. For this particular moment, I am telling the story to draw your attention to the fact that within you, hidden from sight, there are many wonderful stories still to be told. I encourage you to tell them.

Posted by Mitch Ditkoff at 05:48 PM | Comments (0)

April 03, 2017
The Dark Side of Storytelling


All of us tell stories -- whether we speak them aloud or not. Our stories are our handy dandy way of interpreting reality. Often, however, the stories we tell are nothing more than ways to protect ourselves from reality -- our strategy to maintain our sense of self-worth even when "real life" has something else to say to us. In this spot on 11-minute TED talk, Suzanne Duncan, a thought leader in the investment management industry, elaborates on this phenomenon -- and it's downside for anyone in business.
Storytelling at Work
A Storytelling Workshop for People in Business

Posted by Mitch Ditkoff at 08:53 AM | Comments (0)

The Art of Storytelling According to the Founders of StoryCorps and the Humans of New York


A three-minute read
Storytelling at Work
Creating the Innovation Mindset (workshop)

Posted by Mitch Ditkoff at 08:36 AM | Comments (0)

April 02, 2017
This Person Most Likely Has No Profile


Photo: EvelynePouget

Posted by Mitch Ditkoff at 06:32 PM | Comments (0)

April 01, 2017
Story as a Leadership Tool

Here's a lovely animated intro to why STORYTELLING is such a powerful communication and business tool -- by the author of Circle of the 9 Muses.

Storytelling at Work
More useful links about storytelling
And more

Posted by Mitch Ditkoff at 06:54 PM | Comments (0)

Want more? Read our Archives:
May 2017, April 2017, March 2017, February 2017, January 2017, December 2016, November 2016, October 2016, September 2016, August 2016, July 2016, June 2016, May 2016, April 2016, March 2016, February 2016, January 2016, December 2015, November 2015,

Storytelling at Work is a blog about the power of personal storytelling – why it matters and what you can do to more effectively communicate your stories – on or off the job. Inspired by the book of the same name, the blog features "moment of truth" stories by the author, Mitch Ditkoff, plus inspired rants, quotes, and guest submissions by readers.

Order the book:

About Mitch's New Book
Storytelling at Work is more than a blog. It is also a book, featuring 38 stories from the front lines of business and 16 essays about the art and science of storytelling. Available in paperback and Kindle from Amazon.
Do you want to know more about the book before buying it? Click here for Mitch's response to frequently asked questions about Storytelling at Work – the perfect book for people who think they have no time to read.
The Workshop
Storytelling is an "unconscious competency" – an ability we all have that all too often remains inaccessible to us. Enter the Storytelling at Work workshop – a simple way to activate this powerful, innate skill.
Wisdom Circles
Want to establish a culture of storytelling in your organization or community? Looking for a simple way to help people to share their meaningful, memorable stories with each other? Here's how.
Podcasts & Videos
Click here to view and listen to a series of interviews with the author of this blog. Go beyond the written word. Listen. Feel. Elevate the conversation. Understand what the big deal is about personal storytelling.
Blogs 'R Us
If you like this blog, you might also like Mitch's other two blogs: The Heart of Innovation and The Heart of the Matter. Mitch is also a regular contributor to the Huffington Post.
Idea Champions
When Mitch isn't writing, he's captaining the good ship Idea Champions, a leading edge innovation consulting and training company based in Woodstock, NY. What their clients say.