Doing More With Less
Watch this space for an announcement of Idea Champions' newest offering -- DOING MORE WITH LESS -- a customized breakthrough thinking session to help our clients innovate their way through this latest economic downturn.
(You may need to tighten your belts, but you don't need to cut off your circulation to accomplish the results you want.)
What kind of challenges might you and your team tackle in a DOING MORE WITH LESS session? Click below to find out...
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Posted by Mitch Ditkoff at 03:22 PM | Comments (0)
May 08, 2008YOU ARE WHAT YOU DRINK: 101 CreativiTeas for Aspiring Innovators
Some people say you are what you eat. Others, more cerebrally inclined, say you are what you think. I would like to propose yet another possibility -- you are what you drink.
And so, in this slightly tongue-in-cheek spirit, I offer you a selection of 101 exotic teas from around the world. Each one has been formulated to stimulate the specific, inner quality you need more of in order to be a more effective innovator on-the-job.
Your task? To choose three teas, from the list below, whose qualities you most need to imbibe -- then brainstorm ways in which you can bring more of these qualities into your life.
Drink deep... then think deep.
Continue reading "YOU ARE WHAT YOU DRINK: 101 CreativiTeas for Aspiring Innovators"
Posted by Mitch Ditkoff at 12:52 AM | Comments (0)
May 07, 2008Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"
This just in from Thomas Duff, Top 100 Amazon reviewer:
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.
Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...
I really did like this book.
Posted by Mitch Ditkoff at 03:11 PM | Comments (0)
May 06, 2008CREATIVE THINKING TOOL #44: First Name Basis
Conventional wisdom has it that the best time to name a new product is after you create it. Unconventional wisdom has it the other way around: first you give your product a name, then you create it.
With this approach, the name -- instead of merely being the description of your creation -- becomes the catalyst for its existence.
The key is to come up with a compelling name -- one that intrigues, delights, and has embedded within it the kind of multiple meanings that stimulate you enough to decode them.
Let's use the topic of my new book -- creativity -- as an example.
If I was looking to invent new products to hawk in the back of the book, but had no clue what they were, I might start by generating some creativity-themed names -- and then work backwards from there.
Continue reading "CREATIVE THINKING TOOL #44: First Name Basis"
Posted by Mitch Ditkoff at 09:51 PM | Comments (0)
May 05, 2008Synchronicity, Cavemen, Beer, and the Invention of the Wheel
I've always been fascinated by the concept of "synchronicity" -- the phenomenon of things happening at the same time for no apparent reason. Some people think of this as mere "coincidence" -- the chronological equivalent of a thousand monkeys typing on a thousand typewriters and eventually coming up with a good book. Others see more esoteric forces at work. Carl Jung, for example.
No matter what your point of view, I still think it's pretty cool that there's been an explosion of caveman ads (and tv shows) in recent months -- just in time to set the scene for the appearance of my new book. Bud Lite, Geico, and Fedex have all gotten into the act. I'd like to tip my hat to all these fine organizations for getting cavemen into the consciousness of the book buying public in time for the May release of Awake at the Wheel.
Take a look at the most recent example: Bud Lite's superbowl ad.
Continue reading "Synchronicity, Cavemen, Beer, and the Invention of the Wheel"
Posted by Mitch Ditkoff at 02:22 PM | Comments (0)
May 02, 2008Blog Talk Radio Interview
OK. It's official. My new book, Awake at the Wheel, hit the bookstores yesterday.
In celebration of its coming out, Wayne Hurlbert of BlogTalkRadio, did a 60 minute interview with me last night. Click here, if you want to listen. Click here if you don't want to listen. In either case, I hope things are clicking for you, no matter what you choose to do.
Posted by Mitch Ditkoff at 01:00 PM | Comments (0)
April 30, 2008INNOVATION is an INSIDE JOB
These days, almost all of my clients are talking about the need to establish a sustainable culture of innovation.
Some, I am happy to report, are actually doing something about it. Hallelujah! They are taking bold steps forward to turn theory into action. My hat is off to all of them -- and sometimes, my head. Nevertheless, the challenge remains the same for them as it does thousands of other forward-thinking companies and that is, to find a simple, authentic way to address the challenge from the inside out -- to water the root of the tree, not just the branches.
In other words, to get down to the essential DNA of what drives innovation.
In today's process-driven, OD-centric, Six-Sigma savvy organization, the tendency is to focus on systems as opposed to people -- as if systems were sufficient to guarantee change. Guess what? Systems are not sufficient to guarantee change. In the words of Oliver Wendell Holmes, "Systems die. Instinct remains."
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Posted by Mitch Ditkoff at 10:58 AM | Comments (3)
April 29, 2008Got The Email Blues?
At least once a week, one of my friends or one of my clients complains about email -- hjavascript:editPlacements()ow they get too much of it and how too much of what they get is spam. I feel their pain. I really do. Which is what inspired me to write this little blues song, first performed by Face the Music, back in 2000.
THE EMAIL BLUES
I logged on this morning
And found out I'd been spammed,
Got 500 emails, Lord, my inbox was way too jammed,
Most of it was useless, the rest of it was jokes
Sent by friends with downtime to the rest of us working folks.
Oh baby, I'm so digitally cool,
Oh baby, I'm gonna start my own gene pool,
Oh baby, I'm a nanosecond fool,
Gonna download half the universe,
Challenge Bill Gates to a duel.
Continue reading "Got The Email Blues?"
Posted by Mitch Ditkoff at 01:40 AM | Comments (0)
April 28, 2008You Are Officially Entitled
When I co-founded Idea Champions in 1986, I had two business cards made. One said "President." The other said "Archduke." Whenever I gave clients a choice of which card they wanted, they always asked for the Archduke card. (After all, there are millions of Presidents running around, but how many Archdukes?)
In time, I ran out of Archduke cards and never re-ordered them -- in a pitiful attempt, I think, to seem more professional.
Fortunately, everything comes full circle. Last night, while enjoying a wonderful concert in my hometown of Woodstock, NY, my next title was suddenly revealed.
Director of Public Elations (and, no, I did not forget the "R".)
In a flash, not only did I get some major insight into what my focus is likely to be for the next few years, I also discovered an entirely new field -- one that business schools, no doubt, will soon be adding to their curriculum. Indeed, many forward thinking business have already understood this.
Cirque du Soleil is a perfect example. Gracefully walking the high wire of the Experience Economy, they know their success is intimately connected to their willingness and ability to elate the public -- to uplift, inspire, and activate joy. Southwest Airlines also understands this.
Theirs is a corporate culture founded on fun and play and delight. Even Starbucks and Barnes & Noble have gotten into the act. Both of them know their product needs to be more than coffee and books, but a feeling -- a sense of well-being, ease, and community. In a word, elation.
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Posted by Mitch Ditkoff at 02:30 AM | Comments (0)
April 26, 2008On Creating a Culture of Innovation
"Companies are actually living organisms, not machines. We keep bringing in mechanics, when what we need are gardeners." ~ Peter Senge
Sustainable innovation, the endless effort to find a better way, cannot be achieved by robotically lining up best practices and imitating them. The real catalyzing agent for renewable innovation is the ground from which these best practices spring -- the confluence of purpose, people, and processes better known as culture.
From where will the next wave of groundbreaking innovation come?
Not from organizations mechanically mimicking each other's best practices, but from organizations with the authentic commitment to take their stand on ground that has been cultivated for breakthrough.
Continue reading "On Creating a Culture of Innovation"
Posted by Mitch Ditkoff at 03:10 PM | Comments (1)
April 18, 200824,000 Year Old Cave Man Invites You to a Book Signing in Woodstock
See that Neanderthal to your left? That's Og, the mythical inventor of the wheel and the hero of Mitch Ditkoff's new book which hits the book stores on May 1.
In honor of Og, I am inviting you to the book signing at the Golden Notebook in Woodstock, NY, Saturday, April 26th, 5:00 - 7:00 pm.
Here's what Og has to say about the book signing:
Morkel noophpa umphh! Kiaww noofti agu. Brrpp. Obama! Rok. Remu! Ditkoff sumphfta jabu.
Translation?
"Hey bipeds with Blackberries and cash flow problems! You don't even need to know how to read to enjoy a book signing! Free wine! Free cheese! The tribe reconvenes! And Mitch Ditkoff, who has recently developed full use of both opposable thumbs, will be signing books. Or eating crackers. Or talking too much.
Bring a friend. Bring two. Really, you don't have to buy a single book if you don't want to. Just come and be part of the fun.
And support the fabulous Golden Notebook!
If you want to listen to Mitch's two minute rap about the book, click here.
PS: If you can't make it to the book signing, so be it. You can still buy a copy here.
Posted by Mitch Ditkoff at 07:58 PM | Comments (0)
April 16, 2008The Top 100 Lamest Excuses for Not Innovating
Since 1986, I've been working with a wide variety of organizations who have acknowledged their need to innovate -- enough, at least, to invite Idea Champions in to help them on their way.
It's been a fascinating ride.
Along the way, I've noticed that a lot of people who work in corporations are ruled by a host of "reasons" why innovation can't happen.
Many of these reasons, I realize, are based on years of in-the-trenches experience. My clients are not hallucinating, merely reporting how difficult it's been for them along the way.
I guess you could call these people realists.
I understand their point of view, but it is precisely this point of view that's the problem.
Innovation, as I've said before, is an inside job. It begins with the individual. Organizations don't innovate. People do. And if people are ruled by past experiences, old assumptions, and limiting concepts of what's possible, nothing much will ever change.
And so, as a public service, it is my pleasure to present to you the Top 100 Lamest Excuses for Not Innovating -- excuses I continue hearing again and again out there on the front lines of corporate America.
Please remember, dear reader, that there may be a kernel of truth in each of these reasons. Indeed, what sometimes may seem like an excuse may simply be a clear assessment of current reality.
Current reality, however, is only one form of reality. And just because it's current doesn't mean it's the way it will always be. Or should be.
Continue reading "The Top 100 Lamest Excuses for Not Innovating"
Posted by Mitch Ditkoff at 08:53 AM | Comments (2)
April 10, 2008If You Want a Breakthrough, Take a Break
True innovators rarely follow the straight and narrow path. Not only do they march to a different drummer, they're often not even on the same playing field as most people.
Take Seymour Cray, for example, the legendary designer of high-speed computers.
According to John Rollwagen, ex-chairman of Cray research, Seymour Cray used to divide his time between building the next generation super computer and digging an underground tunnel below his Chippewa Falls house.
Continue reading "If You Want a Breakthrough, Take a Break"
Posted by Mitch Ditkoff at 09:55 PM | Comments (0)
April 07, 2008100 Simple Ways to Be More Creative on the Job
Have you ever noticed America's strange fascination with lists? Cruise any supermarket magazine rack and you will invariably notice some version of the following:
"5 Sure-Fire Ways to Find Your Soul Mate"
"10 Ways to Profit from the Recession"
"50 Ways to Retire Before 40"
"The 100 Best Companies to Work For"
For years I ignored this phenomenon. Then I mocked it. But the more I thought about it, the more it made sense. Perfect sense.
Lists simplify.
Lists cut to the chase.
Lists help people make sense of the world.
And in today's world, where the collective sum of printed knowledge is doubling every four years, anything that helps simplify life -- without oversimplifying it -- is a good thing.
And so, in honor of America's love of lists, the little known patron saint of the phenomenon, and your own commitment to innovation, I cheerfully present to you Idea Champions' time-tested, easy-to-read, highly compelling, imminently practical 100 Ways to Be More Creative on the Job.
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Posted by Mitch Ditkoff at 01:16 AM | Comments (4)
April 02, 2008The Romance of Creativity
For those of you trying to bring something new and original into the world, know this:
The creative process is very much like a relationship.
And like most relationships, it usually begins with fascination -- that curious state of mind (and heart) that keeps us spellbound, charmed and aroused.
Bottom line, whenever a person gets a new idea, a kind of romance begins. We become absorbed. Intoxicated. Smitten. Indeed, for many of us, just thinking about a new idea is an aphrodisiac. It turns us on, psyches us up, and otherwise makes it very hard to eat, sleep, or obsess about cash flow.
While some people involved in a new relationship are able to sustain the accompanying excitement for months, most of us are less fortunate. Indeed, it's the rare person who knows how to savor and expand upon this feeling for years.
Ditto with the creative process.
Continue reading "The Romance of Creativity"
Posted by Mitch Ditkoff at 07:09 AM | Comments (0)
March 29, 2008Managers Need to Become Innovation Coaches
The root of the word "manager" comes from the same root as the words "manipulate" and "maneuver", meaning to "adapt or change something to suit one's purpose".
Although these words may carry a pejorative meaning for some of us, there is nothing inherently wrong with them. Indeed, into each life a little manipulation and maneuvering must fall. For example, if the door to your office gets stuck, a handyman might need to manipulate it to get it working again. If there is a log jam at the elevator, you might decide to maneuver around the crowd and take the stairs. No problem there.
However, there is another kind of manipulation and maneuvering that is a problem -- when managers use their position to bend subordinates to their will. While short-term gains may result, in the end the heart is taken out of people. Your staff may become good soldiers, but they will lose something far more important in the process -- their ability to think for themselves. General George Patton said it best, "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."
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Posted by Mitch Ditkoff at 07:14 AM | Comments (0)
March 17, 2008Are You an Idea Addict?
There are lots of things in this world that people get addicted to: alcohol, nicotine, heroin, sex, and Blackberries just to name a few. But perhaps the biggest addiction, one that often flies in under the radar, is the addiction to OUR OWN IDEAS.
Here's how it works: We think something up. We feel a buzz. We embrace the idea. We think about it some more. We tweak it, we name it, we pitch it, and POOF, the addiction begins.
At first, like most habits, it's subtle, harmless, a seemingly casual pursuit with a thousand positive side effects: increased energy, renewed focus, a feeling of well-being, a heightened sense of awareness.
Like wow, man.
First we have the idea. But then the idea has us.
We think about it in the shower. We think about it in the car. We think about it when we don't want to think about it. We even dream about it. Soon we want EVERYONE to know about our idea. We want them to feel the buzz. We want them to nod in agreement. We want them to recognize just how pure our fixation is.
If this is where it ended, it wouldn't be that big a deal. If this is where it ended, I wouldn't be calling it an addiction. Maybe I'd be calling it an "inspiration," or a "commitment" or a "visitation from the Muse." But it doesn't end here. It goes on and on and on and on -- and often, to our own detriment.
If you have a business, of course, you WANT to conjure up cool ideas that turn you on. That's a good thing. But if you cling to ideas just because they're YOURS, or just because they are FAMILIAR, or just because you've invested major amounts of TIME in them, then it's definitely time to rethink where you're coming from.
It may even be time to get help.
The story behind the creation of the iPhone is a good example of what I'm talking about. Steve Jobs and his Apple team had to face the music and back off their own addiction to what they had created in order to create something even greater. Here's what Steve had to say about the matter...
Continue reading "Are You an Idea Addict?"
Posted by Mitch Ditkoff at 08:20 PM | Comments (1)
March 10, 2008Google: Huge Idea, Simple Insight
In the spirit of picking a veteran player to throw out the first pitch at a game, I'll quote the title of a blog post at Search Engine Watch to remark that, "Discovery's Science Channel Has Good New Series On (the) Internet."
Download: The True Story of the Internet, by former editor and writer for Wired, John Heileman, "is no softball show.. . the series gives it to you 'warts and all' and does not hold back the punches on how things have developed so far. The last show I watched discussed the development of search, and told how Excite turned down the chance to buy Google for a million dollars."
The Discovery Channel's page says, "From the founders of eBay, Yahoo, Amazon, Netscape, Google and many others, we hear amazing stories of how, in ten short years, the Internet took over our lives. The style of the story-telling is up close and personal.. . with first-hand testimony from the people that matter."
I've been along for the ride and was very familiar with the story's timelines, but of course here you get to hear about it from the principals, and in their own words. There's always so much more to any story, and this one's very well told.
I also was watching that episode on search, one of four. To me, the most arresting observation was that while the original, breakthrough idea at the root of Google's effectiveness and success came from a programmer, cofounder Larry Page, it was a very simple thought. Page was not crouched over a keyboard or remembering any computer code in order to come up with this construct.
The billion-dollar insight was just this: that a link to a site from another is like a vote for that destination. The more sites link to yours (and the more linked-to their sites are), the better yours must be.
So the most useful search engine will give its results from the sites where the most people look for information or connections on that subject, the ones which the most visitors have "voted for with their feet," or in this case, their eyeballs. (Adwords, the next step in Google's still-astronomical success, was someone else's brainstorm, but they eventually settled. Fascinating story.)
Continue reading "Google: Huge Idea, Simple Insight"
Posted by Bill Ross at 08:15 PM | Comments (0)
March 04, 2008Forget About the Box, Get Out of the Cave!
See the caveman to your left? That's Og. He's the protagonist of my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). The word "protagonist" is not in Og's vocabulary. Never was, never will be. Even I don't use the word "protagonist" all that much -- though I have used it three times in this paragraph.
Hmmm... That's pretty odd.
Then again, the experience of inventing the wheel was pretty odd, too. Which is what Og did. 24,000 years ago. Long before Game Boy, i-Pod, or Starbucks. And yes, long before the Mesopotamians -- the people who usually get all the credit for the wheel -- some 20,300 years after my main man, Og.
(Hey, when was the last time you used the word "Mesopotamian?" That's another word not in Og's vocabulary.)
Actually, Og didn't need a big vocabulary. He had something else going for him: Neanderthalic genius. Stone age brilliance. Originality. Og, you see, was the first innovator. Intrinsically motivated, he was. Fascinated. Inspired. Mojo-driven. And while he was not without imperfections, he needed no attaboys, cash awards, or stock options to follow his muse.
Continue reading "Forget About the Box, Get Out of the Cave!"
Posted by Mitch Ditkoff at 11:37 AM | Comments (0)
February 28, 2008Outsourcing Best Practices Revealed!
This just in!
In an extraordinary move, destined to be "best practiced" by forward thinking CEOs around the world, I've just outsourced all my sleep to a guy named Namdev in New Delhi. Yes, it's true. I no longer need to sleep. Namdev does it for me. It's astounding how much more productive I've been this week. And, as if my sleep breakthrough wasn't enough, I've also outsourced all my exercise to a guy named Sung Lee in Malaysia. God bless Sung Lee! He's been on the treadmill three hours today, as I understand it, and will be working on our delts and pecs tomorrow. Needless to say, I'm feeling exceptionally buff at this moment.
I was just about to have a big piece of cherry cheesecake to celebrate my innovative, time-saving enhancements, but I've...er... outsourced my eating to a woman named Min Yung in Taiwan. I'm down to about 145, but I'm feeling absolutely psyched about the new contract we just got from GE. Starts next month.
The only thing I haven't outsourced this week was this blog and a visit to my dentist. (Do any of you know someone willing to get a root canal on my behalf?)
(Image from images.businessweek.com)
Posted by Mitch Ditkoff at 12:30 AM | Comments (0)
February 25, 2008Right Ways of Working with the Left Brain
If your job requires you to lead meetings, brainstorming sessions, or problem solving gatherings of any kind, chances are good that most of the people you come in contact with are left-brain dominant: analytical, logical, linear folks with a passion for results and a gnawing fear that the meeting you are about to lead will end with a rousing chorus of kumbaya. Not exactly the kind of mindset conducive to breakthrough thinking.
Do not lose heart, oh facilitators of the creative process. Even if you find yourself in a room full of 10,000 left brainers, there are tons of ways to work with this mindset in service to bringing out the very best of the group's collective genius.
Click below for ten tips...
Continue reading "Right Ways of Working with the Left Brain"
Posted by Mitch Ditkoff at 10:43 PM | Comments (0)
February 22, 2008The Sweat that Eureka demands
Serious about doing something innovative? Be prepared to spend many long, focused hours working on it (and working and working and reworking...)
"We want to believe that creativity and innovation come in flashes of pure brilliance," Janet Rae-Dupree writes in the New York Times. But, "Innovation is a slow process of accretion, building small insight upon interesting fact upon tried-and-true process. Just as an oyster wraps layer upon layer of nacre atop an offending piece of sand, ultimately yielding a pearl, innovation percolates within hard work over time."The article also quotes Jim Marggraff, creator of an interactive world globe called the Odyssey Atlasphere, and the LeapPad reading platform for children, among others. "The 'aha' moments grow out of hours of thought and study," he says. "If you look at my innovations, there's a common theme. I take something familiar, intuitive and ubiquitous, and recast it in a manner that will redefine its use to drive profound change.""'The most useful way to think of epiphany is as an occasional bonus of working on tough problems,' explains Scott Berkun in his 2007 book, The Myths of Innovation. 'The goal isn't the magic moment: it's the end result of a useful innovation.'"
Of course, which famous inventor explained this to us early in the 20th century? Who else but Thomas Edison. A bit of quick research gives us his famous quote in an expanded context:
(From a 1929 press conference, quoted by James D. Newton in Uncommon Friends; Newton knew Edison personally.)
"None of my inventions came by accident. I see a worthwhile need to be met and I make trial after trial until it comes. What it boils down to is one per cent inspiration and ninety-nine per cent perspiration."
Continue reading "The Sweat that Eureka demands"
Posted by Bill Ross at 12:37 PM | Comments (0)
February 20, 2008INNOVATION: It's About Time!
During the past few years I've noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation. On one hand they want the rank and file to step up to the plate and own the effort to innovate. On the other hand, they are unwilling to grant the people they are exhorting any more TIME to innovate.
Somehow, magically, they expect aspiring innovators to not only generate game-changing ideas in their spare time, but do all the research, data collection, business case building, piloting, project management, idea development, testing, report generation, and troubleshooting in between their other assignments.
Tooth fairy alert!
This is not the way it happens, folks! Not only is this approach unreasonable, it's unfair, unbalanced, and unworkable. You cannot shoehorn game-changing innovation projects into the already overcommitted schedules of your overworked workforce. If you do, it won't be innovation you'll get, only half-finished projects and a whole lot of cranky people complaining to you in between meetings.
Continue reading "INNOVATION: It's About Time!"
Posted by Mitch Ditkoff at 12:36 AM | Comments (0)
February 14, 2008Humanizing the Workplace
It's really not my nature to be this effusive about other people's books, but Gary Hamel's newest offering, The Future of Management, is a 15 on a scale of 1-10. Lucid. Authentic. Compelling. And very well-written. Gary and his co-author, Bill Breen, have built a very compelling case for WHY management needs to change its stripes if they expect their organizations to grow or, more specifically, establish the kind of corporate culture that is conducive to real innovation.
Here's an example of Hamel's straight talk:
"As human beings, we are amazingly adaptable and creative, yet most of us work for companies that are not. In other words, we work for companies that aren't very human.
"There seems to be something in modern organizations that depletes the natural resilience and creativity of human beings, something that literally leaches these qualities out of employees during daylight hours. The culprit? Management principles and processes that foster discipline, punctuality, economy, rationality, and order, yet place very little value on artistry, non-conformity, originality, audacity, and elan."
Continue reading "Humanizing the Workplace"
Posted by Mitch Ditkoff at 02:25 AM | Comments (0)
February 08, 2008Brainstorm or Braindrizzle?
Allow me to make a wild guess here and postulate that you have participated in more than a few brainstorm sessions in your life. Yes? And allow me to make yet another wild guess and state that many of these sessions left you feeling underwhelmed, over-caffeinated, disappointed, disengaged, and doubtful that much of ANYTHING was ever going to happen as a result of your participation. Yes, again? I thought so.
There's a ton of reasons why most brainstorming sessions under-deliver, but the main reason -- the Mount Olympus of reasons (drum roll, please....) is the brainstorm facilitator.
Continue reading "Brainstorm or Braindrizzle?"
Posted by Mitch Ditkoff at 12:11 AM | Comments (0)
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