January 21, 2008
The Big Game

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Last night I watched the NY Giants beat the Green Bay Packers 23-20 in an NFL championship football game.

I watched it with eight friends. As always, we had a fantastic time -- an experience that our wives (no matter how wonderful they may be) have never been able to truly fathom. Our viewing behavior, to them, is merely a parody of the American male: two-dimensional, woefully predictable, and absurd.

That assessment, however, was not my experience last night. No way. On the contrary, my experience was noble, ecstatic, tribal, and divine. Beyond the pretzels, popcorn, chips, and beer something else was happening.

At the risk of making a mountain out of a football game, allow me to share a few observations about the experience and, by extension, the experience of millions of men huddled together before the Big Game. In that sacred act of viewing, NOTHING ELSE WAS HAPPENING! Zero. Nada. Zilch. No work. No bills. No back taxes. No car repairs. No war in Iraq. No recession. No primaries. No relationship issues. No cholesterol. No this and no that. Only The Game.

Pure immersion it was. Spontaneous expression. Presence. Unbridled emotion. Liberated laughter. And the kind of concentration most yogis would trade their third eye for.

What, you may ask, has any of this to do with innovation -- the supposed topic of this supposed blog? Plenty. The state of mind (no, make that state of being), of last night's BIG-GAME watching, pretzel- munching men is exactly the state of being required by an individual, team, or organization in order to have even the slightest chance of innovating.

OK. Let's go to the slow motion, video replay of that last sentence: I'm talking focus, friends. I'm talking compelling goal. The experience of community. Uncensored delight. Resilience. Loyalty. Humor. Hope. Perseverance. The entertainment of possibility. And the soulful appreciation of each other.

Please don't get me wrong. I'm not talking about the common garden variety trance experience induced by watching TV or a movie. No. I'm talking about the BIG GAME. The "All In" moment. The Full Monte. The No Turning Back. The This Is It. The There's No Tomorrow. And all of it sprinkled with a healthy dose of pepperoni, cheese, and celebration even before anyone knows the final score.

Yes, I admit, the eight of us didn't deliver anything as a result of watching the BIG GAME -- no output, no product, no proof that we had used our time well. But so what? When you're eating chips and experiencing the Unified Field of Consciousness on the day the Lord rested and time stops as your team huddles in the freezing cold, against all odds, to gather together one more time, focused on the goal and absolutely free of constraint, doubt, and delusion, what is there left to say except:

Giants 23, Packers 20. (And in overtime, yet!)

The Year of Creativity launches on April 1.

Posted by Mitch Ditkoff at January 21, 2008 01:30 AM

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