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February 24, 2009Creatvity Demystified
Want to know one of the little known secrets of creativity? Making new connections between seemingly unrelated elements.
There. That's it. Plain and simple.
Drive in banking? Nothing more than the combination of cars and banking? MTV? The novel connection between music and television. Roller blading? Ice skating + roller skating.
Now, of course, they are obvious, but there was a time before they existed when it took some out of the box thinkers to see what was really possible. And they did it by linking "A" and "B" to synthesize "C."
Is there a simple way to increase your ability to make these kinds of new connections? Yes there is. It's called the Idea Lottery.
Posted by Mitch Ditkoff at February 24, 2009 11:39 PM
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