March 21, 2010
Create Something Before People Know They Need It!

Here's a juicy definition of innovation from the almost omnipresent Guy Kawasaki. (Excerpted from a recent interview by Diann Daniel of

"Innovation is creating something before people know they need it. The process involves building upon the work of others -- i.e. "copying," grinding it out, and deleting what doesn't work to jump to the next curve. Innovation isn't a lightning bolt of inspiration in the middle of a muse. More often than not, it's a process of grinding, cogitating, and doubting. There truly is no shortcut to innovation. Over the course of a career, you come up with dozens, if not hundreds of ideas, and reject most, try some, and you are lucky if a handful succeed."

Posted by Mitch Ditkoff at March 21, 2010 12:23 AM


Dear Mitch:

I found out that my previous comment is gone.

Shame on you!

You are preaching about Ideas and Creativity and you neither respect nor recognize them.

In your own words, that was a very bad black smoke signal.

I will keep on reading your fantastic blog but this is my last comment.

I also have more important things to do.

HASTA LA VISTA BABY (Arnold before he was a Governor)

Posted by: JJPEREZK [TypeKey Profile Page] at March 6, 2009 01:26 AM

JJ: Your previous comment was not removed on purpose. The jpeg of Guy Kawasaki was too big and took too long to load, so I replaced it with another one. In the process, I posted a whole new entry and made the original entry (where your comment was) a draft. I did not realize, upon reposting the new entry, that your comment would be lost. Here it is again (see below). I have no problems with what you said. Indeed, that's what this blog is about -- a vital exchange of ideas and opinions. Personally, I see things a bit different than you re: Guy's comments. "Creating something before people know they need it," doesn't necessary mean you are creating junk or addressing artificial needs. To me, Guy is referring to the phenomenon of tapping into unexpressed needs and then creating something that meets those unexpressed needs. The Sony Walkman, for example, was not the result of market studies or focus groups. Sony manufactured it because it was a fascination of their CEO and somehow, he was tuning into an unexpressed need of a whole lot of people (to be able to walk around and listen to music without holding a boom box on one's shoulder.) In any case, this all has to do with intention. If your intention is to serve... to bring real benefit to others... then the outcomes are likely to be positive. "America sinking in it's boat full of debt and toys?" Well, SOME people are sinking. But I think the phenomenon is world wide. And whatever cartharsis has to go on, is going on until people get clear about what is real and sustainable. Ultimately, it all comes back to YOU and ME. If you are making your effort to create a better world for all of us, that's fabulous. I know that is my intention in everything I do. The results? We shall see.

All the Best!

I am really disappointed: What a bad Idea!!!!

We are suffering the end result of this poor use of creativity: inventing more and more new artificial needs.

Creativity is about Creating a Better World for All of Us and not toys for a few.

The USA however will love the idea while they sink in their boat full of toys and debt.

Posted by: Mitch Ditkoff [TypeKey Profile Page] at March 6, 2009 07:53 AM

Dear Mitch:

Your smoke signal is know white and clear and I understand and accept it.

Therefore, please forgive and forget my words.

Threfore I will keep on reading your fantastic blog but this is not my last comment, even if I also have more important things to do.

I AM BACK (The same Arnold before he was a Governor)

Posted by: JJPEREZK [TypeKey Profile Page] at March 6, 2009 08:46 AM

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