He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.

Og takes a journey to talk with a wise one, and from that trip the wheel is born.

But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...

I really did like this book.

Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity.

At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.

Like many companies have done with "Cheese", this should be a mass purchase, handed out toall employees, and then discussed in team meetings.

Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.

And they might even come out of that experience as the new Og of your organization.

What others are saying about it.

Winner of Axiom Business Book Award: (scroll to category #22)

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