March 03, 2011
What, Exactly, IS the Box?

"Innovation" is the holy grail for most organizations. Everyone wants it. Everyone talks about the need to "get out of the box" and do something different. But there's a huge gap between the rhetoric and the reality.

The reasons are many -- but the biggest reason is this: No one really knows what the so-called box really is.

And because we don't, we end up shadow boxing imaginary monsters -- coming up with untold processes, protocols, and pep talks that don't really get to the heart of the matter. Not a good idea.

So, dear aspiring innovator -- what do YOU think the box is?

Next week, in this space I will share my current understanding of the box, name all six sides -- and kick start the conversation of how you, your organization, and the rest of world can get out of it.

More
A fun way to get started

Posted by Mitch Ditkoff at March 3, 2011 10:40 AM

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