What, Exactly, IS the Box?
"Innovation" is the holy grail for most organizations. Everyone wants it. Everyone talks about the need to "get out of the box" and do something different. But there's a huge gap between the rhetoric and the reality.
The reasons are many -- but the biggest reason is this: No one really knows what the so-called box really is.
And because we don't, we end up shadow boxing imaginary monsters -- coming up with untold processes, protocols, and pep talks that don't really get to the heart of the matter. Not a good idea.
So, dear aspiring innovator -- what do YOU think the box is?
Next week, in this space I will share my current understanding of the box, name all six sides -- and kick start the conversation of how you, your organization, and the rest of world can get out of it.
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