The Heart of Innovation: What Are the Benefits of Storytelling in Business?

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April 30, 2014
What Are the Benefits of Storytelling in Business?

There's a new growth industry in town -- ORGANIZATIONAL STORYTELLING -- half art, half science and totally fascinating.

It's roots go back... let's see... um... er... 100,000 years -- long before written language -- the time when our ancestors stood around the fire and shared their wisdom in small groups. Not a tweet or YouTube video to be seen. Only wooly mammoths.

What are the REAL benefits of storytelling for organizations? That's what today's poll is all about. Three minutes is all it will take.

Idea Champions

Posted by Mitch Ditkoff at April 30, 2014 11:53 AM

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Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.

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