W.C. Fields was always an exceptionally gifted performer, but some of his most unforgettable performances took place off-camera.

Like most actors at the start of their career, Fields found himself a little short of cash. A problem? Not for him. The non-traditional Mr. Fields simply created a new kind of job for himself, one summer, in Atlantic City, as a professional drowner.

Here's how it worked:

Several times a day, Fields would swim out to sea, pretend to be drowning, and then be "rescued" by one of his accomplices, the lifeguard. Invariably, a large crowd would gather on the beach as the no longer struggling actor was "resuscitated." Once it was clear that this poor fellow was going to live, the suddenly relieved crowd would turn to Field's third accomplice, the hot dog vendor, (who just happened to be standing nearby) and treat themselves to an "I'm-so-glad-he's-alive" snack. At the end of each water-logged day, Fields would split the take with his buddies -- the lifeguard and the hot dog vendor.

Brilliant!

Now, I'm not suggesting that you do anything to deceive, hustle, or con people. Not at all. What I AM suggesting, however, is that you take a fresh look at what you can do differently in order to get an extraordinary result -- whether the result you're looking for has to do with your business, your service, your relationships, or something else.

As the famous pundit, Anonymous, once said, "If you always do what you've always done, you'll always get what you've always got."

In other words, if your business, product, or service is drowning, what can you do to resuscitate it?

Is there a new approach you need to take? A different twist? An experiment you need to try?

And if so, what's your next step?

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