The Art of Seeing the Invisible
See that FedEx logo to your left? What do you notice? Letters? Colors? Height? Width? Shape? Probably. But if that's all you see, you are missing something -- something essential.
Take another look. Do you see an arrow? No? Look again. More specifically, look at the space between the "E" and the "x". The white space. See it? Cool, huh?
The first time someone pointed this out to me, I was astounded. Something that was there, for years, had been completely invisible to me.
FedEx's savvy logo designer, Lindon Leader (Leader Creative), had embedded an arrow in the "negative space" to subliminally indicate a message -- forward movement -- but I had never seen it.
Such is life...
Life. There's so much in it, staring us right in the face, but we often don't get it. We look, but don't see. We listen, but don't hear. We touch, but don't feel.
From what I can tell, all the great Teachers, Sages, and Masters have been committed to helping people see the "white arrow" -- that which is present, but not always easy to see.
They don't create the arrow or require people to go to the Himalayas to find the arrow -- they simply make the discovery of the arrow much, much easier.
They have the knack of redirecting attention to what is already there.
Not Next Day service. NOW service.
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