The Heart of the Matter
February 06, 2015
International Soy Latte Donate-to-Your-Favorite Charity Week


Every day I have a soy latte at my favorite cafe in Woodstock, NY. Sometimes, I also have a cranberry scone, thinking I should really order the oatmeal instead. I read the NY Daily News when I drink my latte and eat my scone, always starting with the sports section, even though the Knicks are 10-39, the Giants didn't make the playoffs, and the Mets lose more than they win.

The latte, which is always served with a heart in the foam, goes for $3.75 -- pricey, I know, but it's a morning indulgence I've grown to like, even though my nutritionally-minded friends keep warning me about the evils of soy.

Today, thinking about the independent fundraising campaign my friend, Stuart, and I are collaborating on to raise $50,000 for our favorite charity, The Prem Rawat Foundation, I did some quick math.

A week's worth of soy lattes runs me $26.25. Each month, that's $105.00. Being prone to cleverness, I thought of making a case for how everybody who reads this blog post should give up their soy lattes (or whatever) for a week and donate what they saved to the charity I'm fundraising for, but then I realized how bogus a request that would be. Guilt and pseudo sacrifice is not what life's about.


So I'm not going to say that. What I am going to say is that there are A LOT of really good charities in the world that need our support. Intellectually, we know this, but knowing it and acting on it are two very different things.

The Breast Cancer Society, for example, calls me every few months and asks for a donation. I often find myself squirming when they call. I mean, I should give, right? But the highly scripted way in which they make their pitch makes me cringe and I find myself judging the way the Breast Society rep is asking for a donation rather than realizing it would actually be a good thing to donate $25, especially since I've got a few good friends who've struggled with breast cancer.

My point? For all of us to pause for a moment and ask ourselves how we might support at least one worthwhile charity in the world. Not necessarily my favorite charity. But yours -- whatever it happens to be.

If you don't have a favorite charity, take a peek at the list below and find one to support. They all need our help, especially during these tough times when donations are way down and the need is way up.

American Heart Association
The Red Cross
Cystic Fibrosis Foundation
Pathways to Peace
Kum Pah Orphanage
Family of Woodstock
Haitian People's Support Project
The Prem Rawat Foundation (via Stuart and Mitch's fundraising page)
Charity Navigator (a guide to worthy charities)

Posted by Mitch Ditkoff at February 6, 2015 09:54 PM


Breast Cancer Society? Excuse me, far as I know, the track record for managing cancer rivals the War on Drugs (although that is successful in managing the population).

For anyone with cancer I recommend this series: called The Truth about Cancer, all eight episodes.

Your friends are correct about soy, by the way, messes the hormones. Make your own nut or seed milk.

Posted by: Jaimo [TypeKey Profile Page] at February 6, 2015 09:03 AM

And thank you for the fabulous campaign. Thrilled to give.

Posted by: Jaimo [TypeKey Profile Page] at February 6, 2015 09:04 AM

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