The Heart of the Matter
September 13, 2016
A PeaceCast of Millions!


The news industry has a mantra -- one that most of its customers are not all that familiar with -- "if it bleeds, it leads." Translation? Bad news sells. Which is why the average online, click-through rate these days on negative headlines is a staggering 63 percent higher than positive headlines.

But just because bad news sells doesn't mean that good news should be ignored. And by "good news", I'm not referring to the token article about a cat being rescued from a tree by a smiling fireman. No. I'm talking about the kind of good news that has the capacity to change lives for the better -- not just what people do, but how they experience life.


That's why the International Peace Day has become such a big deal in recent years. It has focused people on the good news. And one of the most dedicated groups of people to amplify this focus are the good people of PeaceCast TV -- a 48-hour livestream.

You might call what they do "programming." I don't. I call it deprogramming, because it helps pull the plug on the "dark side" and provides an opportunity for people from all walks of life to see things in a new light.

This year's PeaceCast TV livestream, in honor of the International Day of Peace, begins at 8:00 am on September 20th and continues for 48 hours. Available at fine laptops and smart phones everywhere. Give peace a chance!

PeaceCast TV

Posted by Mitch Ditkoff at September 13, 2016 12:56 PM


Thanks for the lovely article!

Jodi Barker
Social Media/Translation Manager

Posted by: Jodi Barker [TypeKey Profile Page] at September 13, 2016 03:40 AM

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Welcome to Mitch Ditkoff's blog about what's really important in this life: Peace, gratitude, love, joy, clarity, and the effort required to wake up and smell the roses. Enjoy!

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