July 08, 2012
Treat Your Clients Like God!

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At least once a week I am approached by a struggling entrepreneur and asked how I market my services. More often than not, I blurt out any number of MBA-like platitudes.

But when I really stop and think about it, my answer morphs into something much deeper: "I treat my clients like God."

Yup. That's my marketing plan. Plain and simple. I treat my clients like God.

After the proverbial blank stare, the cash-strapped entrepreneur before me relaxes and smiles. Deep down in their entrepreneurial bones, what I'm saying makes sense.

Treating your clients like God is the way to go -- not as some kind of clever way to get a competitive edge, but because that is what life is all about: Seeing the divine in everyone. Giving everyone the benefit of the doubt. And ultimately, doing great work born of a deep-seated gratitude for the opportunity to serve.

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Posted by Mitch Ditkoff at July 8, 2012 05:55 AM

Comments

so beaming you with love tonight after reading this post Mitch. Thanks for keeping that bar where I can see it and know its but for the taking!

Posted by: Lynn Kindler [TypeKey Profile Page] at July 20, 2011 11:37 PM

Mitch, nailed it again. I had a business mentor that told me no one ever went out of business because the could no longer made their widget. They just didn't have anyone to sell it to. We have a fair value exchange with our clients and we owe them everything! Well stated Mitch.

Posted by: David Sollars [TypeKey Profile Page] at July 21, 2011 06:23 AM

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