Twitter Gets It
Stop beating your head against the wall trying to conjure up great, new products and services. Get your customers into the act!
Take a tip from Twitter, who has found a number of ways to access -- and execute -- their users' cool ideas.
Explains Twitter co-founder and CEO, Evan Williams, "Most companies or services on the Web start with wrong assumptions about what they are and what they're for. Twitter struck an interesting balance of flexibility and malleability that allowed users to invent uses for it that weren't anticipated."
Complete NY Time article here. (Thanks to Tim Moore for the link).
Want to help your customers generate great ideas? Give them this.
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