"Customers don't expect you to be perfect. They DO expect you to fix things when they go wrong." - Donald Porter

"Always do more than is required of you." - George Patton

"It's easier to love a brand when the brand loves you back." - Seth Godin

"Here is a powerful, yet simple rule. Always give people more than they expect to get." - Nelson Bosell

"Make the customer the hero of your story." - Ann Handley

"Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them." - Kevin Stirtz

"A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity." - Christopher McCormick

"Customer service is the new marketing." - Derek Sivers

"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." - Don Alden Adams

"Don't find fault. Find a remedy." - Henry Ford

"Seek first to understand. Then to be understood." - Steven Covey

"Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily." - Seth Godin

"Every great business is built on friendship." - James Cash Penny

"You never get a second chance to make a first impression." - Will Rogers

"When the customer comes first, the customer will last." - Robert Half

"The customer's perception is your reality." - Kate Zabriskie

"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours." - Ray Kroc

"Revolve your world around the customer and more customers will revolve around you." - Heather Williams

"There are many who subscribe to the convention that service is a business cost, but our data demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central to providing consistently excellent service experiences."- Jim Bush

"No amount of advertising can repair the damage done by failing to properly address a customer's concern." - Albert Schindler

"The reputation of a thousand years may be undermined by the conduct of one hour." - Japanese Proverb

"Whether you are big or small, you cannot give good customer service if your employees don't feel good about coming to work." - Martin Oliver

"Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away." - Marilyn Suttle

"Don't reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what's right. There's nothing magical about this. That's been my guiding principle. To make it work, you have to live it every day. Make it your mindset." - Robert Spector

"Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?" - Brian Tracy

A story about extraordinary service
Idea Champions
Storytelling as a customer service catalyst