PERSONAS:
Creative Thinking Technique #1
Do you know why Halloween is such a popular holiday in America? People get permission to be somebody else for a night. Wearing a costume makes it easier to act differently, to let go of one's normal self -- perhaps the simplest and most socially approved way to change perspective.
And so, if you are feeling stuck or bound by old perceptions, why not declare TODAY your own, personal Halloween? Try on a different mask. Be someone else for a change. The more you can look at challenges or opportunities through the eyes of another, the easier it will be for you to have a creative breakthrough. In other words, ACT AS IF!
WHAT TO DO
1. Select a new persona -- anyone who inspires or intrigues you.
2. Close your eyes and imagine you actually ARE this new persona.
3. Brainstorm your biggest challenge or opportunity through the eyes of this new persona. How would he or she approach it?
4. Based on your persona's new approach, what compelling new ideas come to mind about what YOU can do differently to get a big breakthrough?
"Personas" is one of 35 creative thinking techniques included in AWAKE AT THE WHEEL: Getting Great Ideas Rolling in an Uphill World.
Posted by Mitch Ditkoff at October 29, 2007 09:56 PM
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