April 10, 2008
If You Want a Breakthrough, Take a Break

PR idea 2guy.jpg

True innovators rarely follow the straight and narrow path. Not only do they march to a different drummer, they're often not even on the same playing field as most people. Take Seymour Cray, for example, the legendary designer of high-speed computers.

According to John Rollwagen, ex-chairman of Cray research, Seymour used to divide his time between building the next generation super computer and digging an underground tunnel below his Chippewa Falls house.

Cray's explanation of his tunnel digging behavior is consistent with the stories of many other creatives -- inner-directed, boundary-pushing people who understand the need to go off-line whenever they get stuck.

Bottom line, whenever they find themselves struggling with a thorny problem, they walk away from it for a while. They know, from years of practical experience, that more (i.e. obsession, analysis, effort) is often less (i.e ideas, solutions, results).

Explained Cray, "I work for three hours and then get stumped. So I quit and go to work in the tunnel. It takes me an hour or so to dig four inches and put in the boards. You see, I'm up in the Wisconsin woods, and there are elves in the woods. So when they see me leave, they come back into my office and solve all the problems I'm having. Then I go up (to my lab) and work some more."

Explained Rollwagen, "The real work happens when Seymour is in the tunnel."

We help people dig their tunnel
And sometimes we this via storytelling (like the one above)
MitchDitkoff.com

Posted by Mitch Ditkoff at April 10, 2008 09:55 PM

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