14 Ways to Get Breakthrough Ideas

Ta da! My new creative thinking manifesto -- 14 Ways to Get Breakthrough Ideas -- has just been published on ChangeThis.com. How do you say "I'm pumped" in Swahili?
And how do you say, in Croatian, "I'm psyched to be published on the same day as David Meerman Scott and his crew who also just released a changethis!"
If you're interested in sparking innovation -- in yourself or your organization -- my ChangeThis manifesto (available as a beautifully designed downloadable pdf) will help.
If you've never heard of ChangeThis.com, read on to find out where they're coming from and what they do. Good people. Really good.
"Sometimes it seems as though our disagreements -- over everything from politics to business to the designated hitter rule -- are more serious and more divisive than ever before.
People are making emotional, knee-jerk decisions, then standing by them, sometimes fighting to the death to defend their position.
And yet, we're optimists...
People call the team at Change This optimists because we don't believe it has to be this way. We don't believe humans evolved to be so bad at making decisions, so poor at changing our minds, so violent in arguing our point of view. We're well aware of how split our country and our world have become, but we don't think the current state of affairs is built into our very nature.
The problem lies in the media.
In the old days, we had the time and inclination to consider the implications of a decision. Everyone wasn't in quite so much of a hurry. At the same time, most conversations (and most arguments) were local ones, conducted between people who knew each other.
Today, it's very different. Television demands a sound bite. A one hundred word letter to the editor is a long one. Radio has become a jingoistic wasteland, a series of thoughtless mantras, repeated over and over and designed to fit into a typical commute.
To find out more, please download our ChangeThis manifesto."
And if you want to download my new article, click here.
Posted by Mitch Ditkoff at August 7, 2008 02:53 PM
Comments
Hey Mitch, congratulations on your new ChangeThis manifesto. Well done. Glad to be releasing one the same month as you. Best, David
Posted by: David Meerman Scott
at August 9, 2008 06:37 AM
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